Become a part of our caring community and help us put health first
 

Humana’s Group Medicare Marketing team is looking for an experienced and passionate Senior Product Marketer, Group Medicare Marketing Strategy to join working remote anywhere in the US. In this role, you will plan, develop and execute marketing strategies and campaigns to deepen broker, consultant and plan sponsor awareness of and engagement with Humana and its Group Medicare Advantage products and services, leveraging competitive intelligence. You will have two, primary areas of focus – supporting the development of strategic marketing plans and developing and activating high-visibility marketing strategies that engage stakeholders – particularly brokers, consultants and plan sponsors – with Humana’s products, services and strategies. Primary strategic activities includes: working with marketing leadership to assess the objectives of our business partners and developing accompanying research plans, and overseeing the development of marketing strategies that extend Humana’s Group Medicare brand among our key sales stakeholders.

As the Senior Product Marketer, you will work closely with your leader, Group Medicare Marketing team members, and internal business partners to provide trusted counsel on marketing strategy, target audience development and activation strategies and annual planning. 

Key Role Functions

• Understand broker/consultant and plan sponsor perceptions and needs, and lead the development of strategic initiatives and tools to fulfill those needs while building the Humana Group Medicare and enterprise brand

• Create compelling and visually-appealing internal and external communications

• Own and drive the competitive intelligence and research strategy for Group Medicare business

• Support the development of marketing plans based on business partner objectives, including thought leadership

• Develop, execute, and manage integrated marketing communication plans across digital marketing channels

• Act as a liaison between internal partners and cross-functional marketing partners to develop and activate marketing plans and strategies in support of business priorities

• Ensure the team budget is appropriately tracked and reported each month

• Ensure marketing tactics are on-brand, consistent in voice and tonality, and optimized for search and user experience across channels including Humana owned, Social, SEM, Display, Email, Mobile, Video, offline, etc. 

• Create and manage the planning cycle, deliverables, and annual calendar

• Deliver measurement strategies to accompany marketing activities and oversee to ensure execution; lead and manage effective reporting and related communications to the business

• Manage external resources and vendors; collaborate cross-functionally and throughout the organization

To be successful in this role, you will need to be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. As a team player, you must be flexible, enthusiastic and demonstrate a willingness to learn.

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree

• 5+ years of related marketing experience

• Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects

• A thorough understanding of business, marketing strategy, digital marketing, and product and content marketing

• Outstanding, demonstrated project management skills

• Strong, demonstrated skills developing successful finalist and other sales presentations

• Strong, demonstrated strategic skills and consulting skills

• Ability to influence, and collaborate in a cross-functional environment

• Excellent communication skills, written and verbal; able to communicate at all levels of an organization

Preferred Qualifications

• Master’s Degree of Business Administration

• Experience with activating field-based marketing activities such as conferences or other events

• Some sales or sales support experience – including the development of value proposition messaging, marketing plans and open enrollment deliverables

• Prior marketing experience for a Fortune 500 company, healthcare

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps a