Senior Director, Channel Marketing

Job Family

Marketing - General

About Us 

 

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.  

 

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there. 

    

Transamerica is a part of Aegon, an integrated, diversified, international financial services group. The Aegon companies employ over 21,500 people and have approximately 31.7 million customers.* For more information,  visit www.transamerica.com. 

 

Who We Are 

  

Transamerica has been making financial services available to the many, not just the few, for more than 100 years. We’re a leading provider of life insurance, retirement, and investment solutions, serving millions of customers throughout the United States. Transamerica’s dedicated professionals focus on helping people live their best lives through saving, investing, and protecting their loved ones. Transamerica is dedicated to building America’s leading middle market life insurance and retirement company, providing a broad range of quality individual life insurance policies, workplace supplemental insurance benefits, workplace retirement plans, individual retirement accounts, and investment products, including mutual funds, annuities, stable value solutions, as well as investment management services. 

 

What We Do 

 

Transamerica is organized by lines of business (Life Insurance, Annuities, Mutual Funds, Retirement Plans, and Employee Benefits), which are supported by Transamerica Corporate (Corporate Development; Finance; Internal Audit; Legislative, Regulatory & Policy; Office of the CEO; People and Places; Brand; Corporate Affairs; Risk; and Technology). 

Job Description Summary

Define and implement marketing strategies to promote sales growth, agent acquisition and retention, and customer satisfaction across Transamerica’s affiliated distribution channels of World Financial Group (WFG) and Transamerica Financial Advisors.

Job Description

Responsibilities

• Lead the evolution of the WFG brand to drive a compelling & consistent narrative, amplify brand sentiment, and manage brand reputation across paid/earned/owned media
• Oversee the strategy, planning and execution of large-scale marketing programs such as sponsorships, events, digital marketing, and agent engagement campaigns
•  Optimize the marketing strategy and execution to grow the agent population, drive retention, and improve agent productivity
•  Partner with agents across North America to solicit feedback and drive a customer-centric change agenda that builds agent value and drives business objectives
•  Develop strong internal/external relationships and drive a collaborative culture to overcome challenges and capitalize on new opportunities
•  Maintain a high degree of knowledge of industry, regulatory, and competitive dynamics to inform the go-forward strategy
•  Create a positive and outcome-oriented culture, working across IS CX & Marketing and the broader organization to deliver results and coach all levels of marketing professionals.
•  Collaborate and partner with the product development team, sales teams, operations team, and other stakeholder teams to drive and build the brand, drive business goals, and foster agent & customer value
•   Prudently manage budget to drive efficiency and operational effectiveness

Qualifications

• Bachelor’s degree in marketing, business, communications or equivalent experience
• Ten years of marketing communications, digital marketing, or project management experience in financial services or a related industry
• Eight years of management experience
• Broad experience developing and executing marketing strategies for complex projects
• Thorough understanding of the investment products marketplace and distribution process, including how products are priced, packaged and positioned across various channels
• Technical acumen to design campaigns that optimize the use of traditional and digital marketing platforms
• Ability to interpret data and articulate results to diverse audiences
• Analytical and decision-making skills to identify/prioritize critical issues and interpret data
• Excellent communication and relatio