UNIV - Field Marketing and External Recruitment Coordinator - College of Health Professions

Job Description Summary

The Field Marketing and External Recruitment Coordinator is an entry-level professional who builds and implements strategies to recruit prospective students in support of the MUSC College of Health Professions’ strategic enrollment goals. As part of the CHP Marketing & Student Recruitment team, this role produces outreach events, prospective student communications and engagement, partnership building, and social media networking activities. It offers hands-on experience in higher education recruitment and is ideal for candidates beginning their careers in student services, marketing, engagement, or communications.

The position is responsible for meeting annual lead generation goals and involves a mix of on-campus and off-site recruitment events, with some travel and the ability to work a flexible schedule that may fall outside of traditional office hours (after 5 p.m. and weekends) to meet the needs of our prospective students. Flexibility and enthusiasm for engaging with students and community partners are essential. This position reports directly to the Assistant Director of Marketing and Student Recruitment. After a six-month probationary period, this position may allow a hybrid schedule of 1-2 days of remote work.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC000208 CHP - Communications

Pay Rate Type

Salary

Pay Grade

University-05

Pay Range

39,764.00 - 56,670.00 - 73,576.000

Scheduled Weekly Hours

40

Work Shift

Job Description

Job Duties

Field Marketing and External Recruitment Activities (30%)

Represent CHP and its programs while connecting directly with prospective students at virtual and in-person recruitment events (e.g., career fairs, club meetings, information sessions, panels, conferences).

Deliver tailored, compelling presentations highlighting program differentiators and outcomes.

Build an outreach event schedule that maximizes student touchpoints while maintaining cost efficiency.

Travel to technical schools, four-year colleges, and organizations across South Carolina and targeted southeastern states.

Collaborate with the marketing team to implement outreach campaigns, including role-based social media engagement with prospective students and partner organizations.

Strategic Outreach & Relationship Management (25%)

Develop, nurture, and track relationships with counselors, advisors, faculty, workforce development professionals, HR managers, and other key partners.

Conduct outreach to educational institutions, associations, health systems, and the MUSC regional health network.

Identify communication mediums and cadence (calls, emails, video, text, in-person) to drive referrals and promote CHP programs.

Develop and execute annual outreach plans to support recruitment goals.

Student Ambassador Program Management (15%)

Manage the CHP Student Ambassador program, including recruitment, training, scheduling, communications, and ongoing oversight.

Guide ambassadors in supporting recruitment through on-campus and virtual events, including tours, panels, and other activities.

College Recruitment Programming (15%)

Plan and execute CHP on-campus recruitment events and support MUSC-wide prospective student events.

Manage all aspects of event planning: scheduling, set-up, staffing, registration, communications, and outcomes tracking.

Oversee all aspects of CHP campus tours.

Partner with the marketing team to promote events, including creating tailored presentations and materials.

Engagement Tracking & Reporting (10%)

Track and analyze recruitment KPIs via MUSC’s CRM platform. Use data to refine strategies and measure progress toward lead generation and enrollment goals.

Ensure activities align with stakeholder goals, collaborating with division directors, faculty, and campus partners.

Monitor student data trends and stay current on regional/national recruitment best practices.

Recruitment Team Support (5%)

Support CHP’s Marketing and Student Recruitment team initiatives.

Provide occasional assistance to the Student Engagement Office and participate in student-related activities across CHP and MUSC.

Minimum Requirements:

A bachelor’s degree and relevant program experience.

Preferred Qualifications:

Experience as a college ambassador or in student recruitment, event coordination, sales, marketing, business development, or related fields (int