Senior Growth Marketing Manager, Acquisition & CRM

Job Title:

Senior Growth Marketing Manager, Acquisition & CRM

Role Overview:

We are seeking a dynamic and experienced Senior Manager to join our team to drive acquisition initiatives and lead email campaigns to accelerate direct to consumer acquisitions. This role will play a critical role in the development of key campaigns and collaborate on marketing initiatives across the company.

The Sr Manager, Growth Marketing position is remote (United States based), with travel to major San Jose and Dallas hubs. We will only consider candidates currently in the United States and are not offering relocation assistance.

• About the role:  

  • Support the execution of key growth and messaging initiatives across the company 

  • Drives acquisition email, abandon cart and lead generation programs, overseeing the development of consumer-centered messaging campaigns and templates, from conception to execution 

  • Builds robust test and learn plans to drive consumer adoption and engagement, and looks for opportunities to continue to expand  

  • Monitors and provides on-going analysis of program and campaign effectiveness and uses the findings to continually optimize and revamp campaigns 

  • Stays ahead of and incorporates CRM, digital marketing and customer experience best practices  

  • Work with cross-functional partners to ensure cohesive end to end strategy, customer journeys and positive experiences 

  • Moves easily between complex activities 

  • Develops best in class work and campaigns, with strong attention to detail and ability to manage project end to end 

  • Very strong relationship building and cross-functional collaboration capabilities across various levels of partners and skill sets 

  • Excellent analytical and critical thinking skills 

  • Strong focus on the customer and customer experience  

  • Persuasive verbal and written communication 

  • Ability to move with speed and purpose  

   

  About You: 

  • 7+ years in digital marketing and CRM roles, focused around acquiring new customers and customer lifecycle communication  

  • A consistent and proven record of developing and implementing successful strategies to drive growth 

  • Familiarity with the latest CRM and ESP technologies  

  • Understand key intersection points across the customer journey 

  • Have worked in a high-growth or transformation mindset business 

  • Experience with global subscription businesses 

  • Experience in the tech/software industry a plus 

   

    #LI-Remote

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to