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Digital Product Communication Manager/Customer Success Manager
Procter & GamblePolandfull_timeVerifiedPosted 6 Aug 2024
About the role
<p><b>Job Location</b></p>Warsaw<p></p><p><b>Job Description</b></p><p>We are seeking a highly skilled <span>Communication/Customer</span> Success Manager to join our Digital IT Product team, responsible for developing and executing a comprehensive communication and activation strategy across our portfolio of digital IT products. Your primary focus will be on creating a seamless, holistic, and integrated customer experience across multiple products, driving user adoption, engagement, and retention. Additionally, you will play a key role in driving disruptive transformation through technology, data, processes, and people contexts, enabling our organization to stay ahead of the curve and achieve its strategic objectives.</p><p></p><p><b>Key Responsibilities:</b></p><p><b>Communication Strategy:</b></p><ul><li>Develop and execute a comprehensive communication strategy that spans across our digital IT product portfolio, ensuring a cohesive and integrated customer experience.</li><li>Collaborate with cross-functional teams, including product development, marketing, and customer success, to ensure alignment and effective communication.</li><li>Conduct market research and competitor analysis to stay up-to-date on industry trends and best practices.</li></ul><p></p><p><b>User Engagement and Activation:</b></p><ul><li>Design and implement activation campaigns that onboard new users, encourage user engagement, and drive retention across multiple products.</li><li>Develop and execute A/B testing and experimentation plans to optimize user engagement and activation across the product portfolio.</li><li>Collaborate with the product development team to identify and prioritize features that drive user engagement and activation across multiple products.</li></ul><p></p><p><b>Content Creation:</b></p><ul><li>Develop high-quality content (blog posts, videos, social media posts, etc.) that showcases the value of our digital IT product portfolio and highlights the benefits of an integrated customer experience.</li><li>Manage and maintain a content calendar that ensures consistent and timely publication of content across multiple products.</li><li>Collaborate with subject matter experts to develop thought leadership content that positions our product portfolio as a leader in the industry.</li></ul><p><b>Integrated Value Stream:</b></p><ul><li>Work closely with product owners and stakeholders to ensure that our communication and activation strategies align with the overall product roadmap and vision.</li><li>Collaborate with customer success teams to ensure that our communication and activation strategies are informed by customer feedback and needs.</li></ul><p><b>Disruptive Transformation:</b></p><ul><li>Collaborate with cross-functional teams to identify opportunities for disruptive transformation through technology, data, processes, and people contexts.</li><li>Develop and execute plans to drive transformational change, leveraging digital technologies, data analytics, and process improvements to drive business outcomes.</li><li>Work closely with stakeholders to ensure that transformational initiatives are aligned with business objectives and customer needs.</li></ul><p><b>Metrics and Analytics:</b></p><ul><li>Track and analyze key metrics (e.g., user engagement, retention, conversion rates) across multiple products to measure the effectiveness of our communication and activation strategies.</li><li>Use data and insights to inform and optimize our communication and activation strategies, ensuring a holistic and integrated customer experience.</li></ul><p></p><p><b>Job Qualifications</b></p><ul><li><p>5+ years of experience in a communication or activation role, preferably in a digital product or technology company</p></li><li><p>Proven track record of developing and executing successful communication and activation strategies across multiple products</p></li><li><p>Strong understanding of digital marketing channels, including social media, email marketing, and content marketing</p></li><li><p>Excellent written and verbal communication skills</p></li><li><p>Ability to work in a fast-paced environment and adapt to changing priorities</p></li><li><p>Strong analytical and problem-solving skills, with experience working with data and metrics</p></li><li><p>Experience with project management tools and software</p></li><li><p>Strong collaboration and stakeholder management skills</p></li></ul><p></p><p><b>What we offer:</b></p><ul><li><p>Responsibilities as of day 1. You will have project ownership and autonomy to deliver change and results from the beginning.</p></li><li><p>Dynamic and encouraging work environment. At P&G our employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance.</p></li><li><p>Continuous mentoring, you will work with hardworking people and receive ongoing coaching and mentoring from your line manager and other colleagues. Corporate and functional
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