Sr. Marketing Manager, Demand Generation

About Delinea:
Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise. Leveraging AI-powered intelligence, Delinea’s leading cloud-native Identity Security Platform applies context throughout the entire identity lifecycle – across cloud and traditional infrastructure, data, SaaS applications, and AI. It is the only platform that enables you to discover all identities – including workforce, IT administrator, developers, and machines – assign appropriate access levels, detect irregularities, and respond to threats in real-time. With deployment in weeks, not months, 90% fewer resources to manage than the nearest competitor, and a 99.995% uptime, Delinea delivers robust security and operational efficiency without compromise. Learn more about Delinea on Delinea.com, LinkedIn, X, and YouTube.

Join our passionate, global team at Delinea and help us make the world a safer and more secure place. Our success is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG. We value diversity, innovation, and a culture of respect and fairness. If you're ready to push boundaries and challenge the status quo in security, we want to hear from you.
 

Apply today to help us achieve our mission.

About the Role

The Senior Manager of Demand Generation Execution reports to the VP Global Growth Marketing and is responsible for executing high-impact demand programs through core digital channels, including email, webinars, and paid media. This role focuses on how programs are activated and optimized—owning channel execution, campaign operations, and performance optimization in close partnership with Marketing Programs, Website and Marketing Operations.

This role is ideal for a hands-on demand generation leader who thrives on turning strategy into results, scaling proven tactics, and driving measurable pipeline impact.

What You'll Do:

Campaign & Channel Execution

• Own execution of demand generation campaigns across key channels, including:

• Email marketing (promotional, nurture, lifecycle)

• Webinar and virtual event marketing

• Paid media (search, social, display, retargeting)

• Translate integrated program strategies into detailed execution plans, timelines, and channel tactics.

• Ensure campaigns are launched on time, on budget, and with high quality.

Email & Marketing Automation

• Own email strategy execution, including segmentation, cadence, testing, and optimization.

• Partner with Marketing Ops to manage marketing automation workflows, lead scoring, and routing.

• Ensure best practices for deliverability, compliance, and performance optimization.

Paid Media & Digital (Paid Display, Paid Content Syn, Paid Webinar, Paid Search, Paid Social, Paid Video +) Optimization

• Manage paid media execution, either directly (6Sense) or through agency partners.

• Optimize targeting, creat