Sr Consumer Strategy Associate - Retail & Digital Banking

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.  

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships. 

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO). 

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com. 

Overview:

The Sr Consumer Strategy Associate plays a critical role in shaping the future of our retail and digital banking offerings. This position involves working closely with cross-functional teams to develop and execute strategies that enhance the consumer experience, drive customer acquisition, and increase engagement across both physical branches and digital platforms. The ideal candidate will have a strong analytical mindset, a passion for consumer insights, and a deep understanding of the retail and digital banking landscape.

Key Responsibilities:

Strategic Planning and Execution

• Collaborate with senior management to develop comprehensive strategies for retail and digital banking channels, ensuring alignment with overall business goals.

• Assist in the creation and implementation of initiatives aimed at improving customer experience, increasing product adoption, and driving revenue growth.

Market and Consumer Insights

• Conduct in-depth market research and analyze consumer trends to identify opportunities for product innovation and differentiation in the retail and digital banking space.

• Gather and synthesize consumer feedback through surveys, focus groups, and other methodologies to inform strategic decisions and product enhancements.

Product Development and Optimization

• Work closely with product teams to develop and refine banking products, ensuring they meet the needs and preferences of target consumer segments.

• Monitor and analyze the performance of retail and digital banking products, providing insights and recommendations for continuous improvement.

Customer Acquisition and Engagement

• Support the development and execution of customer acquisition strategies, leveraging both digital and traditional channels.

• Develop and implement customer engagement initiatives to enhance loyalty, retention, and lifetime value, particularly in the digital banking space.

Cross-Functional Collaboration

• Collaborate with marketing, technology, and operations teams to ensure seamless execution of strategies and initiatives across all consumer touchpoints.

• Coordinate with data analytics teams to leverage customer data for personalized marketing and product offerings.

Reporting and Analysis

• Prepare regular reports and presentations on strategy performance, market trends, and consumer insights for senior leadership.

• Use data-driven approaches to measure the effectiveness of initiatives and recommend adjustments as necessary.