Executive Director, U.S. HCP Marketing, COBENFY Neuroscience
Bristol Myers SquibbAbout the role
Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.
Position Summary:
The Executive Director, U.S. HCP Marketing, COBENFY Psychiatry will serve as the leader accountable for maximizing the commercial potential of COBENFY, while improving the lives of as many patients as possible with Schizophrenia (SCZ) and Bipolar Disease (BPD), if approved by the FDA. This position is responsible for leading a team of direct reports focused on HCPs, care partners, and customer experience while being a critical member of other cross-functional teams including but not limited to R&D, Medical, MAx, and Global Commercial. The ED of U.S HCP Marketing, COBENFY Psychiatry will drive the achievement of both short and long-term business and patient goals and objectives while continuously developing the SCZ and BPD market. Additionally, the incumbent will need to skillfully navigate rapidly changing internal and external environments, make well-informed strategic choices and recommendations, and demonstrate a proficiency for excellence in execution. This leader should have significant experience across multiple commercial functions, possess excellent communication and interpersonal skills, and have a track record of developing high performing teams and individuals.
Key Responsibilities:
The ED for U.S. HCP Marketing, COBENFY Psychiatry will be responsible for leading a team of marketers, as well as across the matrix, all aspects in the HCP marketing of this key asset, from strategic choices through initiative and tactical execution, with full P&L ownership and accountability for delivering against financial targets and key metrics.
Lead the development of U.S. brand plans and serve as a key member of teams focused on longer term planning across commercial, medical, MAx and R&D.
With U.S. marketing team, develop routine business reviews for senior leadership; establish and refine key metrics for evaluation of performance against goals and diagnosis of areas for improvement and opportunity.
Accelerate the uptake of COBENFY in SCZ and BPD (if approved by the FDA) with HCPs and care partners through the diagnosis of obstacles and accelerators, and develop sequenced initiatives and resource deployment for optimized effect
Lead ongoing development of U.S. SCZ and BPD market, and any other anticipated or approved disease states, subject to good compliance with laws and regulations
Continue to lead and build a team of top commercialization professionals and marketers with diverse talents, experiences and perspectives to support commercialization, and lead this team with a strong attention to detail for continuing launch excellence.
Partner with internal and external advocacy and policy groups, key opinion leaders and other stakeholders to continue to establish BMS as a leader in psychiatry generally and SCZ and ADP specifically.
Working in close partnership with Global colleagues, provide relevant insights into future product development decisions for life cycle management strategy.
Ensure all strategies, plans and tactics are aligned with legal and compliance requirements.
Key Qualifications & Experience:
MBA or other advanced business degree preferred; BA/BA required; Life sciences degree or equivalent desirable.
Minimum of 10 years pharmaceutical commercialization and/or medical experience required; customer-facing role(s) strongly preferred, including in a supervisory or leadership capacity
Demonstrated, measurable track record of success versus financial and other business goals for multiple brands, whether as a brand lead or in a supportive role
Success with launch brand or major indica
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