Senior Advisor, Brand Management & Governance Hybrid- FlexStaff

Directs the staff and activities in support of branding initiatives to organize the master brand, sub-brands and offerings and services. Takes ownership of complex challenges in brand architecture, guidelines, and brand usage, and provides strategic advice and guidance on brand usage and development that drive the integrity across our brand ecosystem. Operates the Brand Center, and seeks ways to optimize and modernize the experience and effectiveness as a brand-appreciation channel
  Responsibilities: 

• Leads and develops strategic brand development projects and ongoing workflows to maintain and build health of our master brand and more than 50 sub-brands across Northwell’s system.
• Leads brand development and corporate identity work thru architecture and standards, and monitors application of standards and guidelines.
• Guides and approves execution of all brand usage across physical/retail i.e signs, vehicles, employee clothing; digital/social ie the brand's social profiles and web pages; and marketing communications, ie ads, presentations, brochures.
• Manages online centralized brand asset center to grant access and guide usage of logos, collateral templates, photography, ad campaigns, videos, etc. across the organization.
• Maintains brand governance and monitors brand compliance; develops and tools, including brand architecture, visual identity, tone of voice guidelines and brand story.
• Maintains and builds relationships with external branding agencies and vendors; collaborates with internal partners on brand usage across the enterprise and maintains a deep understanding of brand performance metrics to guide all work and recommendations. Develops brand training sessions, and addendums to the guidelines to address specific needs and common questions.
• Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Qualifications: 

• Bachelor's Degree required, or equivalent combination of education and related experience. 
• 8+ years of relevant experience required

  *Additional Salary Detail The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).