Senior Field Marketing Manager

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!

We are looking to add a Senior Field Marketing Manager to our team!  

LOCATION : Remote 

REPORTS TO: Cheif Growth and Experience Officer 

PAY: $72000/salary 

CORE RESPONSIBILITES:  

Strategic Market Leadership 

• Lead regional market analysis to identify growth opportunities and guide team strategy 

• Develop scalable, localized marketing plans aligned with national brand goals 

• Serve as the primary liaison between field marketing and senior leadership 

• Will work closely with field leadership and will assist in driving initiatives within the center such as call conversions, revenue per guest, and enrichment activities 

• Will assist in training as needed. 

Campaign Oversight & Innovation 

• Will identify growth opportunities and help develop high-impact marketing campaigns 

• Collaborate with Creative and Brand teams to ensure consistency and innovation. 

Event Strategy & Execution 

• Lead planning and execution of regional events, activations, and community outreach 

• Ensure logistical excellence and brand alignment across all field events 

• Supervise promotion strategies including social media amplification 

Partnership Development 

• Cultivate strategic partnerships with local Veterinarians, animal shelters, community organizations, and businesses 

• Guide team in leveraging partnerships to drive customer acquisition and brand visibility 

• Oversee distribution of marketing materials and promotional assets 

Budget & Resource Management 

• Manage regional marketing budgets and ensure cost-effective execution 

• Provide guidance to Field Marketing Managers on budget allocation and tracking 

• Collaborate with Center Managers to align marketing spend with business goals 

Performance & Team Development 

• Monitor KPIs and lead monthly business reviews with direct reports 

• Coach and mentor Field Marketing Managers to achieve performance targets 

• Foster a culture of accountability, agility, and continuous improvement 

REQUIREMENTS:  

Education & Experience:  

• Bachelor’s degree or 5+ years in Pet Care, Hospitality, Sales, or Field Marketing 

• Proven leaders