Director, Marketing Communications

 

Director, Marketing Communications

 

The Director of Marketing Communications is responsible for the strategy, oversight and development of content marketing and thought leadership collateral across external communications channels, playing a key role in the in the success of strategic marketing campaigns across the buyer journey. This position is responsible for driving Premier’s brand, subject matter expertise, as well as market awareness of Premier solutions.

The Director of Marketing Communications will develop comprehensive, enterprise content across personas and buying stages, including PR and thought leadership assets that drive top of funnel awareness, as well as repurposing the best ideas for mid-bottom of funnel content to reach diverse audiences throughout the buyer journey. This includes, but is not limited to: nurture emails, byline/blog writing, case studies, customer success stories and other materials tied to public relations, thought leadership and integrated marketing campaigns.

The Director is also responsible for partnering with others in communications, marketing and across Premier business units to ensure content alignment with enterprise goals and priorities.

Key Responsibilities

Responsibility #1 – 25%

Team Management & Leadership

• Ability to support and manage team to goals and key performance metrics.

• Ability to serve as a strategic counselor and spokesperson to internal and external audiences.

Responsibility #2 – 60%

Develop, manage and provide thought leadership and content marketing assets

• Accountable for specific content marketing initiatives to drive traffic, engagement and leads that deliver sales and retention. Accountable for supporting share of voice metrics and delivering marketing-influenced pipeline, pursuant to FY goals. 

• Partner with business unit leadership to identify, create and align content to drive business priorities. 

• Measurement and optimization of the content program will be required on a regular and ongoing basis.

• Collaboration with creative and marketing resources, including designers, writers, and digital and product marketers will be necessary. 

Responsibility #3 – 15%

Marketing Communications subject matter expertise

• Expert in capturing mindshare of healthcare provider, payor and life sciences executives.

• Understands all content types: paid, earned, owned, shared – and supports a strategy for channel and messaging alignment for maximizing results.

• Understands the principles of agile marketing and communications. Expert in robust, multichannel campaigns and activities across the marketing communications ecosystem.  

​Required Qualifications

Work Experience:

Years of Applicable Experience - 7 or more years

Education:

Bachelors (Required)

 

Preferred Qualifications

Skills:

• Agency background with proven ability to execute across channels

• Healthcare Industry Knowledge

• Journalism, PR, Communications, Marketing, English, Business

Experience:

• Ability to create compelling content for various personas and buyer stages, while building community and trust across the business units.

• Writing and Editing

• Strategic Thinking

• Sophisticated Communication and Client-Management Skills

Education:

• Bachelor's degree

 

Additional Job Requirements:

• Remain in a stationary position for prolonged periods of time 

• Be adaptive and change priorities quickly; meet deadlines 

• Attention to detail 

• Operate computer programs and software 

• Ability to communicate effectively with audiences in person and in electronic formats.   

• Day-to-day contact with others (co-workers and/or the public) 

• Making independent decisions 

• Ability to work in