Luxury Customer Marketing Manager

Job Description :

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. 

Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together.

Please note: this role covers the South Hub which includes Cork, Limerick, Killarney

This is a new role to support Diageo Ireland’s share growth ambition in spirits and will work in close collaboration with Luxury Spirits Executive as well as KAMs/AEs for selected customer base.

Key responsibilities:

• Deliver Diageo spirits strategy on Premium Plus & Luxury portfolio in defined base of outlets

• Outstanding Customer engagement and activation: Collaborate with Strategic On-Trade operators to implement programs & develop customized activation calendar

• Best assets for our brands: Ensure that we have access to relevant playbooks, full suite of assets and ready-to-deploy programs. Collaborate with local and global brand and distillery teams to develop high impact brand projects for the portfolio.

• Evaluation: M&E activity to ensure we are constantly improving our plans

Decision maker for:

• Activation calendar for Premium Plus & Luxury spirits

• Menu program design and implementation across customer call file

• Training program design and implementation

• Advocacy programs design and implementation

Top functional capabilities for this role:

• Minimum 2 years of experience in a same/similar role within Field Sales or Customer Marketing

• Project Management, Analytical and core selling skills

• Can lead agency partners

• Can run budgets and internal payment processes

• Can build powerful relationships and work collaboratively within a team

• Strong commercial drive and commercial curiosity

• Can demonstrate spirit’s knowledge across Diageo Premium Plus & Luxury brands

• Strong influencing skills

What would you need to demonstrate to be successful in this role?

• Customer Collaboration- you can develop direct relationships with our customers senior Marketing, Operations and General Manager personnel

• Activation Expertise – ability to handle sophisticated projects to the highest execution standards, working with agencies and customers to deliver outstanding outcomes

• Planning – capable of using Diageo brands & category insights to build joint and bespoke activity.

• You can successfully operate within CMO wider planning structure, to lead implementation of programs, access brand assets and deliver scale & reach for agreed activities within defined account base

• You are commercially curious, and you seek to drive continuous improvements in ways of working

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform crucial job functions.

Don’t let anything stop you from applying!

Worker Type :

Regular

Primary Location:

St James Gate

Additional Locations :

Job Posting Start Date :

2023-10-11