Senior Manager, Demand Generation

As Senior Manager, Demand Gen, you will be accountable for creating high-quality, high-intent pipeline that rapidly turns into revenue for our new logo business and expansion business.

OUTCOMES

• Hands-on ownership of high-quality, high-intend, fast-moving pipeline in alignment with 15Five’s marketing strategy
• Deep understanding of the why behind what’s working and what’s not concerning demand creation and demand capture
• Create and maintain real-time dashboards and reporting frameworks to track marketing campaign performance, pipeline contribution, and ROI.
• Implement data-driven segmentation and audience targeting strategies to improve engagement rates and conversion efficiency.
• Real-time improvements and optimizations of systems, processes, and tech to deliver more pipeline per dollar
• Excellent cross-functional partnership with Sales Development, RevOps, Sales, Account Management, Digital-Led Engagement, and other critical stakeholders
• Management of a small marketing team that delivers a big, critical impact for 15Five
• Full alignment with the Refine Labs / Chris Walker approach to demand creation and demand capture
• Own the connection between demand gen and sales development, ensuring seamless campaign handoffs, nurture flows, and process alignment.

SIGNS YOU'RE RIGHT FOR THIS ROLE

• You live and breathe demand gen—you're obsessed with pipeline performance, conversion efficiency, and the ‘why’ behind every data point.
• You follow Revenue Vitals and stay at the forefront of modern demand gen thinking.
• You have successfully built and scaled demand gen functions using the Refine Labs / Chris Walker methodology.
• You thrive in fast-paced, high-growth environments, making real-time optimizations and strategic pivots.
• You’re both analytical and creative—you see demand gen as a blend of art and science.
• You love being a player-coach, leading by example and rolling up your sleeves to execute alongside your team.
• You maximize every marketing dollar, finding creative ways to drive efficiency and impact.
• You embrace a startup mindset—you move fast, iterate faster, and take extreme ownership of results.

DESIRED EXPERIENCE

• 7+ years of Demand Gen experience as a high-performing IC and/or manager
• People management experience not required, but you need to want to be a world-class manager alongside your significant, critical, hands-on player responsibilities
• A hands-on, extreme ownership mentality
• Significant experience in a fast-moving startup or scaleup environment focused on velocity and customer impact
• Willingness to pitch in to help your teammates and other stakeholders

ABOUT 15FIVE
15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Five’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.
At 15Five, we focus on building a diverse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer:
- Full Medical, Dental, and Vision Insurance- Flexible Time Off (minimum 3 weeks off every year)- Employer paid Short-Term, Long-Term Disability, and Term Life- 401K with 4% match at 6 months of employment- Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)- Up to 16 weeks Paid Parental Leave for birth and non-birth parents- 16 paid holidays in 2025- TalkSpace (mental health therapy)- Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)- Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)- Monthly reimbursement for internet- Sabbatical Program accessed at 7 Years- We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities
For more information see:Our Mission, Vision, & Values - https://www.15five.com/aboutOur People and Culture - https://www.15five.com/about/careersDiversity, Equity, Inclusion, & Belonging - https://www.15five.com/deibOur Personal & Professional Development Resources - ht