Marketing Manager - Healthcare

<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>ABOUT THE ROLE</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Skilled Wound Care is a leading national surgical physician group specializing in wound care services for nursing homes across the country. As we continue to grow, we're looking for a driven, creative, and results-oriented Marketing Manager to join our Recruitment team. If you're a self-starter who thrives in a collaborative environment, brings fresh ideas to the table, and has a passion for healthcare — we want to hear from you.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">In this role, you'll design and execute creative physician recruitment campaigns, manage our brand presence across digital and traditional channels, and work closely with a collaborative team to attract top medical talent to our organization.</p> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5"> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>KEY RESPONSIBILITIES</strong></p> <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Design and execute innovative physician recruitment campaigns across digital (online, email, social media) and traditional (direct mail) channels.</li> <li class="whitespace-normal break-words pl-2">Conduct ongoing market research and proactively identify trends, opportunities, and potential challenges within physician recruitment.</li> <li class="whitespace-normal break-words pl-2">Refresh and optimize job ad copy and messaging across all recruitment platforms; continually research and introduce new resources and channels.</li> <li class="whitespace-normal break-words pl-2">Drive brand messaging and advertising initiatives on the company website; monitor and coordinate regular content updates.</li> <li class="whitespace-normal break-words pl-2">Organize and lead video production at physician retreats and events to generate compelling recruitment content.</li> <li class="whitespace-normal break-words pl-2">Manage day-to-day social media presence — crafting daily posts that support recruitment goals and reinforce brand identity.</li> <li class="whitespace-normal break-words pl-2">Collaborate with external marketing agencies to execute company-wide marketing objectives.</li> <li class="whitespace-normal break-words pl-2">Bring fresh, innovative ideas to the table and take initi