Senior Installed Base Account Executive for Spanish Market - Barcelona

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Join Our Team as an Senior Installed Base Account Executive for Spanish Market – Barcelona

Are you passionate about driving meaningful relationships with existing customers and unlocking growth through strategic sales initiatives? If so, we’d love to hear from you!

As a Senior Installed Base Account Executive within our Corporate Installed Base Team, you will be a key driver of success by nurturing SAP’s valued customers. Your mission will be to grow revenue through upselling and cross-selling SAP’s industry-leading Software License and Cloud solutions, all while delivering an exceptional customer experience.

 

What You’ll Be Doing

As a trusted advisor and strategic partner to your customers, you will:

• Drive Digital Engagement: Use SAP’s cutting-edge social, digital, and content platforms to connect with customers and identify new sales opportunities.
• Manage the Full Sales Cycle: Take ownership of your territory — from planning and pipeline development to closing deals — ensuring consistent revenue growth in the Mid-Market segment.
• Collaborate Cross-Functionally: Work closely with Marketing, Presales, and Partner Business Managers to maximize market coverage and deliver outstanding value to customers.
• Lead with Innovation: Embrace the latest digital tools to create impactful, tailored customer interactions.
• Coordinate Sales Efforts: Act as the central point of contact for partners during the sales cycle, ensuring the right SAP resources are brought in at the right time.

 

Your Core Responsibilities

• Customer-Centric Sales: Manage accounts and relationships while driving Software License and Cloud Subscription sales.
• Meet & Exceed Targets: Consistently achieve or surpass annual revenue and renewal goals.
• Strategic Account Planning: Develop specific plans to meet customer needs, ensure long-term growth, and build strong business cases using value engineering and ROI insights.
• Deep Customer Understanding: Stay informed about your customers' businesses, industry trends, and competitors to position SAP as their long-term partner.
• Thought Leadership: Encourage your customers to become SAP advocates and references by delivering exceptional value and support.

 

Demand Generation & Opportunity Management

• Maintain and grow a healthy pipeline through disciplined planning and collaboration with Marketing, Partners, and other teams.
• Advance deals with a clear strategy, leveraging SAP’s broad portfolio across Industries, Lines of Business, and Technology Solutions.
• Actively support SAP events and promotional campaigns within your territory.

 

Sales Excellence & Team Leadership

• Sell the full value of SAP solutions through consultative selling and deep customer insight.
• Identify whitespace opportunities for upselling and cross-selling.
• Orchestrate and align internal and external resources for a unified “OneSAP” approach.
• Keep CRM data current to ensure visibility and alignment across teams.
• Lead your (virtual) account team by ensuring everyone is aligned with customer priorities and engagement strategies.
• Collaborate closely with top-tier accounts to establish trusted relationships and drive innovation across various lines of business

 

What You Bring

• Proven Experience: At least 7 years of success in selling complex business software or IT solutions.
• Strong Track Record: Demonstrated ability to achieve sales targets in a consultative, fast-paced environment.
• Team Player: Experience working in collaborative, team-based sales environments.
• Languages: Native or fluent Spanish is required