VP, Product Marketing & Sales Enablement

Job Classification:

Marketing & Communications - Marketing

The Vice President, Product Marketing & Sales Enablement, serves as the senior marketing leader, supporting Prudential’s Business Units. In this newly formed role, they act as the primary partner to the Business Presidents and their leadership teams.

This role is accountable for translating business strategy into clear product go-to-market plans and support sales needs to deliver best-in-class experiences to drive measurable commercial outcomes. The VP will also partner closely with the Centralized Marketing teams, activating shared capabilities to deliver against business priorities.

The role does not own dedicated execution teams but is responsible for ensuring that the full marketing system is aligned, mobilized, and performing effectively in service of the business. Additionally, this leader will oversee a team of Business Unit aligned Product Marketing Leads and a centralized Sales Enablement function. Ensuring Business Units have the proper capability support and resources allocated to deliver on business requirements.

Key Responsibilities

Business Leadership & Commercial Alignment

• Serve as the primary marketing partner to the Business Unit President and leadership team
• Translate business strategy, financial targets, and product priorities into clear product marketing direction
• Represent the Business Unit in enterprise planning, prioritization, and governance forums
• Ensure alignment between marketing efforts and revenue, pipeline, and growth objectives
• Provide ongoing strategic input into business planning and performance discussions

Product Marketing Leadership

• Own product positioning, messaging, and value proposition across the Business Unit portfolio.
• Ensure a consistent and differentiated narrative across all customer and sales touchpoints
• Lead end-to-end product launch orchestration, including readiness, coordination, and execution alignment
• Oversee ongoing product support and roadmap, including lifecycle marketing, updates, and regulatory requirements
• Ensure that all initiatives are grounded in clear customer understanding and market context

Sales Enablement Accountability

• Lead the centralized Sales Enablement function to define priorities, strategy, and roadmap
• Ensure development of high-quality, effective sales materials, tools, and training programs
• Align marketing messaging with sales execution to ensure consistency in the field
• Hold accountability for sales readiness, adoption, and effectiveness, including impact on conversion and win rates
• Partner closely with Mar-Tech team to ensure sales platforms and tools are being properly leverage for scale and efficiency
• Drive continuous improvement in enablement effectiveness, reducing duplication and increasing reuse

Performance & Continuous Improvement

• Supports Business Unit performance in partnership with Centralized teams
• Partners closely with VP, Growth & Segment lead to align on business priorities, audience driven campaigns and identify value creation opportunities.
• Translate product and sales data into actionable insights and business recommendations
• Ensure feedback loops from execution and sales are incorporated into future planning
• Drive clarity and a ruthless focus on work that drive outcomes. Eliminates complexity and enables their team to leverage technology to improve speed, quality, and effectiveness of marketing delivery
• Identify opportunities to streamline processes, improve coordination, and enhance impact

Profile & Experience

Experience

• 15+ years of experience in product marketing, go-to-market leadership, or related roles, with a strong track record of driving commercial outcomes
• Proven experience acting as a senior partner to business leadership, influencing strategy and aligning cross-functional execution
• Deep expertise in product positioning, messaging, and go-to-market strategy, including leading complex product launches and lifecycle management
• Demonstrated success operating in matrixed organizations, coordinating across multiple teams without direct ownership of execution resources
• Strong understanding of sales processes and commercial dynamics, with experience aligning marketing to sales execution and customer engagement. Understanding and use of sales tools (e.g. Seismic) is a plus
• Experience partnering with growth, analytics, and execution teams to deliver integrated, cross-channel programs
• Track record of improving marketing effectiveness, speed, and alignment in complex environments

Leadership & Beh