Senior Specialist, Paid Media Strategy

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one un rivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:
Vail Resorts is seeking an experienced Senior Paid Media Specialist to join our Omni-Channel Marketing team in Broomfield, Colorado. This role is critical to developing and executing paid media strategies that drive results across both Brand and Performance campaigns, supporting multiple lines of business.   The Senior Paid Media Specialist will lead end-to-end paid media planning and execution across a diverse mix of channels, including display, native, video, social, OOH, and emerging platforms. This role requires a data-driven mindset, strong analytical skills, and close cross- functional collaboration to optimize performance, increase brand awareness, and drive customer acquisition.  

Job Specifications:

• Starting Wage: $75,000 - $85,000

• Employment Type: Year Round  

• Shift Type: Full Time hours available 

• Minimum Age: At least 18 years of age  

• Housing Availability: No  

  Job Responsibilities:

• Partner with agencies and internal stakeholders to develop paid media strategies aligned with business objectives and performance goals
• Support budget allocation, media mix optimization, and KPI planning to drive growth
• Collaborate with Activation teams to monitor performance, deliver reporting,and identify optimization opportunities across Brand and Performance campaigns
• Build and manage stakeholder relationships, providing clear communication on media plans, performance, and recommendations
• Identify and execute testing initiatives (e.g., brand lift, incrementality, creative testing) to generate actionable insights
• Partner with Audience and Stakeholder teams to develop full-funnel targeting strategies
• Stay current on platform capabilities, industry trends, attribution approaches, and best practices across paid media channels
• Proactively recommend improvements to campaign setup, measurement, and go-to-market processes
• Build strong cross-functional partnerships across Business teams, Creative,Analytics, Communications, Marketing Operations, and external agencies

  Job Qualifications:

• Strong understanding of the programmatic, social and search media landscapes
• BA or equivalent with emphasis on coursework in marketing, advertising, or paid media a plus
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