Analyst / Sr. Analyst of Digital Analytics (REMOTE)

Company Description

Job Description 

The Digital Analyst will be responsible for end-to-end data analysis. Their responsibilities will range from partnering with product owners, key stake holders, and tech leads to building measurement plans and goals. They will perform data analysis within Adobe Analytics and will share findings and actionable insights to stake holders through the creation of dashboards and presentations, all developed with the end user in mind. They will also function as the liaison back to full D&A team for all new feature optimization.

Key stakeholders include Product, Apps, and Tech. They will also be a key strategic partner across leadership to help drive site and marketing opportunities for upcoming seasons. Excellence in analytics, storytelling and communication is key for this role.

What Will You Be Doing? 

• Lead comprehensive end-to-end process, from data collection to presentation of key findings and actionable insights
• Provide an objective source of truth to assess campaigns, new and existing site features and marketing tactics
• Align learning agendas and own creation of measurement plans with cross functional partners and stakeholders
• Partner with stakeholders to set expected outcomes and goals for new site features and marketing campaigns
• Partner across the Data & Analytics organization to pair onsite data with qualitative findings and customer data
• Build effective relationships with core stakeholders – creative, operations and IT, analytics, marketing, and site merchandising
• Own relationships with cross functional partners for data feeds in and out of Adobe
• Lead Adobe Analytics training sessions for cross functional partners
• Quantify and summarize feature outcomes and effectively present recommended go-forward strategies to key stakeholders and senior leaders
• Provide input on future website/app enhancements based on performance knowledge and prior analyses/test results from the “learnings repository”
• Perform QA of data collection and recommend necessary fixes and updates; escalate high impact issues to leadership for resolution
• Develop ad hoc queries and analyses that combine multiple tools, data sources and types to supplement test reads generated by the testing platform
• Independently identify optimization opportunities on the site which increase conversion and enhance user experience

What Do You Need To Bring? 

• Bachelor’s degree required; Master’s preferred
• 3+ years of digital/eCommerce, analytics, and product management, or other related experience
• Expertise in Web Analytic tools (Adobe Analytics – preferred; Google Analytics)
• Experience with testing/optimization platforms is a plus (Optimizely, Adobe Target, Taplytics, etc.)
• Experience with data visualization tools (Adobe Workspace, Tableau, Power BI, etc.)
• Excellent written and verbal communication skills and ability to present to executives, non-technical and technical audiences
• Ability to consolidate and package results and insights into well-organized, consumable presentations with actionable recommendations and strategies
• Comprehensive understanding of e-commerce, usability principles and site technologies
• Demonstrated ability to develop and activate data-driven strategies to enhance customer experience
• Strong project management and organizational skills
• Proficient in MS Office core suite (Excel, PowerPoint, Word, Outlook)
• Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without significant direct supervision

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.  

Our Values 

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.