Growth Marketing Manager, Search

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for a highly analytical and data-driven Growth Marketing Manager to join Faire's Growth Marketing team. This role involves overseeing day-to-day management of our paid search channels, which includes conducting optimization tests to improve efficiency and to continue growing the channel. The ideal candidate has worked in an experimentation-driven environment, eagerly embraces automation and technology to accelerate growth marketing efforts, and stays ahead of the curve with the latest digital marketing trends.

What you’ll do 

• Manage paid search campaigns through the Channable platform, focusing on scalable and efficient user growth across all countries in which Faire has a presence
• Analyze data to identify optimization opportunities and design and implement tests to improve channel performance
• Run our Europe-paid search program alongside the International team
• Regularly experiment in order to optimize the full-funnel experience through tactics including (but not limited to) ad copy testing, landing page optimization and bid management

• Engage with stakeholders to ensure that there is continuous alignment on strategic goals and transparency on campaign effectiveness and ROI
• Work cross-functionally alongside SEO, Data Science, Finance, International, Product and other Marketing functions to develop and run impactful experiments 

Qualifications

• 4+ years of direct, hands-on experience managing a large-scale paid search program across Google Search, Performance Max and other paid search platforms with focus on optimizing for down-funnel metrics (payback, ROAS, etc.). 
• Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
• Proficiency with marketing automation tools (Channable or similar feed-based campaign management tools) is a strong plus
• Experience in managing a cross-border program is a plus
• Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
• AB testing knowledge and experience
• Experience working cross-functionally to generate new insights and develop testing ideas
• Strong organizational skills, attention to detail, and a passion for optimizing processes
• Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
• Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously

Salary Range

San Francisco: the pay range for this role is $135,500 to $186,500 per year. 

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Faire’s flexible work model aims to meet the needs of our diverse employee community by making work more flexible, connected, and inclusive. Depending on the role and needs of the team, Faire employees have the flexibility to choose how they work–whether that’s mainly in the office, remotely, or a mix of both. 

Roles that list only a country in the location are eligible for fully remote work in that country or in- office work at a Faire office in that country, provided employees are located in the registered country/province/state. Roles with only a city location are eligible for in-office or hybrid office work in that city. Our talent team will work with candidates to determine what locations and roles are eligible fo