Sr. Manager, Clinical Marketing

Company Description

If you are a dedicated professional who loves what you do, likes having fun at work, and proactively solves challenges, we’d like to hear from you!

Lingraphica is a mission-driven organization who provides speech-generating devices to help improve communication, speech, and quality of life for people with aphasia.  We look for candidates who enjoy working in a fast-paced, goal-oriented environment, and who share our commitment to helping individuals on their aphasia journey.

Job Description

Reports to:  Director, Clinical Business Unit 
 
Function: Clinical Business Unit 
 
Department: Clinical Marketing  
 
FLSA Status (HR Only): Exempt 

Purpose:
The Senior Manager, Clinical Marketing (SMCM) is responsible for overseeing all clinical marketing initiatives within the Clinical Business Unit. The SMCM manages the daily operations, ongoing maintenance, resource allocation, and tactical strategy of the Clinical Marketing (CM) department. The CM is a growing area within Lingraphica and includes a wide range of lead-generating activities, including our clinical programs (Lingraphica Certification Program, Long-Term Loaner Program, Continuing Education Program, and University Outreach Program), conference planning, as well as marketing campaigns to speech-language pathologists and other rehabilitation disciplines. The SMCM is also a highly visible figure within our B2B channel, helping develop and maintain partnerships that further advance Marketing goals and objectives. 

Essential Duties & Responsibilities:
Working closely with the Director of the Clinical Business Unit, the Senior Manager, Clinical Marketing is responsible for ensuring all clinical marketing annual goals are met. This role is both strategic and tactical, developing departmental goals, managing several teams (continuing education, clinical outreach, and programs), as well as measuring impact, developing lead-generation and nurturing campaigns, and planning the conference schedule for the Clinical Marketing function.  

This position is a critical liaison between teams, both within the Clinical Business Unit and across the organization (i.e., Digital Marketing, Product, Operations), providing input on messaging, product issues, and process improvements. The SMCM is also responsible for developing clinical content that resonates with our audiences, which includes continuing education courses, live webinars/demos, email campaigns, and sales enablement material for the Sales team. 

Other duties and responsibilities include: 

• Manages multiple teams within the department, specifically Clinical Programs, Continuing Education, and Outreach. The SMCM is responsible for hiring and managing performance in the department, developing team members, and running team meetings. 

• Thinks strategically and assesses the effectiveness of department activities in achieving Marketing goals 

• Applies clinical knowledge and experience to department lead-generation activity 

• Manages multiple projects at once, while maintaining Lingraphica’s commitment to quality 

• Works across teams, departments, functions, and leadership to ensure results 

• Monitors the performance of programs/initiatives and takes corrective action when needed 

• Provides management, coaching, mentoring, and developing department personnel  

• Develops functional relationships with executives and other members of the management team 

• Represents Lingraphica’s interests to third-party organizations and partners 

• Ensures adherence to the budget for team travel and conference participation 

• Defines and creates lead-generation and nurturing campaigns, and works across teams to execute 

• Analyzes existing content, makes enhancements, and maintains support materials 

• Generates grammatically correct, consistent, clinically accurate copy, using appropriate writing styles for different audiences (from lay to clinical) 

• Translates clinical concepts and terminology into consumer-friendly editorial  

• Assists in the development and writing of thought-leadership materials such as white papers and clinical overview documents 

• Acts as a resource and subject-matter-expert for other teams 

• Multi-tasks and successfully executes projects under a heavy workload, tight deadlines and changing conditions 

• May be required to perform other duties as assigned 

Qualifications

Education & Experience: 

• BA, MA, or MS in speech-language pathology, nursing, occupational therapy or physical therapy 

• 5 - 7 years of experience as a clinician and 2 -