Senior Director, Marketing

About the Company 

Enterprise AI is a category of software that harnesses advanced artificial intelligence techniques to drive digital transformation. Building an AI model that acts like a human requires large volumes of training data – data that must be properly categorized and annotated for a specific use case. With high-quality, human-powered data annotation, companies can build and improve AI implementations. The result is an enhanced customer experience, such as more accurate and relevant product recommendations, search engine results, computer vision, speech recognition, chatbots, and more. 

Founded in 2008, Sama is a recognized leader in data annotation, having the longest, proven track record of guiding enterprises to build and scale some of the most impactful AI applications from transportation and navigation, to consumer and media, to retail and e-commerce, and robotics and manufacturing. Sama is the only company with its own experienced data annotation workforce supported by a custom collaborative workspace platform – a platform that allows us to work in real-time with our customers to deliver the most accurate, scalable, and advanced training data pipeline that fuels AI engines. Today’s most innovative enterprises like Walmart, GM, Ford, Google, NASA, iRobot, and many others trust us to help them deliver AI models that actually work.

Driven by a mission to expand opportunities for underserved individuals through the digital economy, Sama is a certified B-Corp (a designation reserved for companies that balance purpose and profit).  MIT has validated our business model by conducting a Randomized Control Trial over the course of 3 years. The study concluded that Sama was responsible for lifting 60,000 people out of poverty, increasing wages by 4x, and women earned 60% more than those who weren’t trained or employed by Sama.

About the Role

In the role as the Senior Director of Marketing, you will be responsible for leading and growing our marketing team. You have a history of working with highly technical products and leading the marketing strategy, vision, and execution to drive awareness and qualified leads. You will be a part of our growing revenue team that is expanding a disruptive technology in the exciting Computer Vision space. You are responsible for product marketing, branding/web, demand generation, PR, and marketing operations. With a strategic orientation to marketing and demand generation, you will design cleverly integrated programs that map to the buyer’s journey in the areas of awareness/thought leadership, new customer acquisition, and nurturing the installed base via cross-sell and up-sell opportunities.

 

Key Responsibilities 

Strategy & Planning

• Develop, document, and execute Sama’s go-to-market strategy, quarterly plans, and program blueprints to hit our awareness and revenue goals
• Lead market analysis for the prioritized segments by conducting market research to provide insight into customer needs and expectations
• Working with the VP of Product, define an announcement strategy, key messaging, and points of competitive differentiation  
• Personally manage the PR and Analyst Relationship functions

Demand Generation

• Own the development and updating of the buyers’ journey hypothesis document
• Drive a cross-functional team to update Sama’s positioning, messaging, and elevator pitch
• Identify unique ways to reach out highly technical ICP (ideal customer profile)
• Partner enthusiastically with stakeholders in product management, sales, client success, and other groups to design high-impact programs and drive effective collaboration
• Leverage ABM, Agile Marketing, and other proven sales and marketing leadership principles
• Manage the placement of all paid media to ensure optimal performance within given budget allocations
• Oversee content syndication, social media, PPC, and SEO functions
• Collaborate with web and creative resources/agencies to develop high-impact assets
• Evaluate Martech solutions to identify the correct mix of marketing technology based on business needs and budget
• Manage the Sama  website

Budget & Operations

• Manage the marketing budget and team
• Manage Sama’s demand generation engine and oversee pipeline mechanics and reporting
• Optimize lead generation and sales conversion efforts in order to improve performance throughout the customer journey as measured by qualified lead/conversion volume, cost-per-lead/conversion or other relevant metrics

 

Minimum Qualifications

• 10 years of progressive experience in marketing, demand generation, marketing operati