Partner Marketing Manager

Job Title: Partner Marketing Manager

Reports To: VP, Marketing

Department: Marketing

Schedule: M-F 8AM-5PM ET

Work location: US-Remote

 

About Genea:

As leaders in property technology, Genea provides cloud-based physical security, submeter billing and on-demand HVAC solutions to over 1 million users across 39 countries. But Genea is more than just a workplace. We’re a mission-driven team that collaborates, innovates, and engineers the proptech solutions of tomorrow to solve the challenges of today. We pride ourselves on fostering an environment of teamwork, transparency and authenticity, where you can be yourself. But don’t take our word for it. Genea has been recognized as a Top Workplace in 2021-2025, with a rating of 4.3 out of 5 stars on Glassdoor. Our team members love our competitive benefits, including 401k matching, PTO, 100% paid parental leave, remote work options, and development/training opportunities.

 

Job Overview:

Genea is seeking a Partner Marketing Manager to help scale and operationalize our growing ecosystem of integrator and technology partners. This is a highly visible, strategic role responsible for planning, executing, and measuring joint marketing initiatives that drive awareness, pipeline, and long-term partner engagement.

You will work closely with Genea’s leadership team to align on partner GTM priorities, then own the day-to-day execution—serving as the primary marketing point of contact for partners. This role blends strategy and execution, requiring someone who can think holistically about joint value propositions while also managing campaigns, programs, and performance reporting.

The ideal candidate understands how modern B2B SaaS companies sell through channel and alliance partners and knows how to build marketing programs that support co-selling motions, product launches, account-based strategies, and thought leadership—without turning every initiative into a one-off lead gen tactic.

 

Duties and Responsibilities:

• Own and execute joint marketing programs with Genea’s integrator and technology partners, including campaign planning, execution, and performance tracking
• Serve as the primary marketing liaison for assigned partners, leading monthly partner marketing calls and coordinating deliverables, timelines, and outcomes
• Own Partner Portal engagement around certifications, content, users, and permission setting
• Translate high-level GTM priorities (set by Genea leadership) into clear, executable partner marketing plans
• Collaborate closely with Product Marketing to develop joint value propositions, messaging frameworks, and positioning for partner-led solutions
• Support partner-aligned product launches by coordinating messaging, content, campaigns, and go-to-market activities with both internal teams and external partners
• Develop and execute account-based marketing (ABM) campaigns in collaboration with Sales, Partners, and Marketing
• Plan and execute a mix of awareness, thought leadership, and demand-generation campaigns with partners, balancing near-term pipeline impact with long-term brand and ecosystem growth
• Manage co-marketing assets such as webinars, joint content, events, partner toolkits, landing pages, and campaign-in-a-box programs
• Track and report on partner marketing performance, including campaign outcomes, pipeline influence, and engagement metrics
• Identify opportunities to improve partner marketing scalability, consistency, and repeatability through playbooks, templates, and processes
• Work cross-functionally with Demand Generation, Sales, Product Marketing, and Partner teams to ensure alignment and execution excellence
• Performs other related duties as assigned by management

 

Qualifications:

Experience

• 4–7 years of B2B marketing experience, with at least 2–3 years in partner, channel, or alliance marketing
• Experience working with integrator, reseller, or technology partners in a B2B SaaS or technology-driven environment
• Proven experience managing multi-stakeholder marketing programs and cross-functional collaboration

Technical & Professional Skills

• Strong understanding of partner GTM motions, including co-selling, co-marketing, and ABM strategies
• Experience planning and executing integrated marketing campaigns (webinars, content, events, digital campaigns, etc.)
• Ability to analyze and report on campaign performance, pipeline influence, and partner engagement metrics
• Comfortable working in CRM and marketing automati