Sr. Manager, RGM Strategy – Bakery & Cookies
The Campbell's CompanyAbout the role
Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.
Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Why Campbell’s…
- Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
- Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
- Campbell’s offers unlimited sick time along with paid time off and holiday pay.
- If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
- Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
- Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
How you will make history here…
The Senior Manager, RGM Strategy – Snacks/Bakery plays a critical role in turning RGM strategy into action. This role ensures that category and brand teams have clear, analytically grounded recommendations that bring pricing, promotion, and mix strategies to life in annual planning, innovation, and in‑market execution.
This role operates as a day‑to‑day RGM owner for defined brands or sub‑category scope, partnering closely with Brand, Customer Strategy, Sales, and Finance to ensure RGM levers are applied consistently and effectively. The Senior Manager supports category‑level strategy setting while driving strong execution, performance tracking, and continuous improvement.
What you will do…
Principal Accountabilities
The Senior Manager, RGM Strategy – Snacks/Bakery is accountable for executional excellence and performance delivery across defined elements of the category RGM agenda.
Key accountabilities include:
Own RGM strategy development and execution for assigned brands, platforms, or sub‑category segments, aligned to the broader category roadmap
Develop brand pricing and price pack architecture recommendations using consumer willingness to pay, elasticity, competitive context, and margin objectives
Partner with Customer Strategy and Sales to design promotional recommendations, event tactics, and trade guidance for assigned scope
Support innovation and renovation pricing by building recommendations, financial scenarios, and post‑launch assessments
Translate RGM analytics into clear, actionable recommendations for Brand, Category, and Customer teams
Execute performance tracking, post‑event analysis, and KPI reporting to assess pricing and trade effectiveness
Identify risks and opportunities and recommend corrective actions to improve ROI and in‑market
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