Sales Director - Franchise

Pay Range:

​(Minimum to mid pay range specific to NY, CA, CO, WA, MD)

110,300.00 - 137,900.00 USD Annual

Brinks Texas License #C00550

#LI-Remote

About Brink's:

The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.

We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

Job Description

Role Summary:

Dynamic and results-oriented channel development leader responsible for driving new referral and reseller partner acquisition, onboarding, and long-term success. This role oversees the full partner lifecycle—from identification and engagement through governance, financial modeling, and performance optimization. Working closely with partner sales leaders and executive sponsors, the position develops and executes multi-year business plans, commercial strategies, and revenue growth initiatives aligned with U.S. corporate objectives. The ideal candidate will strengthen strategic relationships within the Banking and Retail sectors, coordinate cross-functional demand efforts, and deliver measurable P&L impact through innovative channel programs and integrated business solutions.

Job Description

• New referral/reseller partner acquisition and onboarding; supporting Brink’s sales team with driving partner sign-up velocity

• Overall business relationship and sales pipeline management, including ongoing program governance

• Ownership for ongoing business case financial modelling and performance metrics

• Responsible for developing, in concert with partner sales leaders and executive sponsor, the Brink’s Complete referral/reseller business plans for the next 3-5 years

• Work with partner sales leaders to identify and define sales support requirements (commercial strategy, FI market segment)

• Coordinate with internal teams on solution demand

• Increase revenue and P&L results from strategic channel partners

• Develop and implement strategic growth plans and forecasts to achieve channel partner sales targets and support the Brink’s U.S. corporate financial objectives

• Opportunities to sell business solutions, integrating multiple product lines to channel partners in the Banking and Retail sector

• Establish and maintain relationships with customer decision makers and key strategic partners at the highest level of their organizations

• Drive the creation of new revenue with prospective channel customers

• Perform other duties as assigned or necessary

Preferred Qualifications

• Minimum of 5 years experience managing relationships with and selling multiple, integrated product/service solutions to Enterprise Retail accounts

• Minimum of 3 years experience selling and managing a premium in the relevant market

• 8+ years experience in complex, enterprise solutions sales to Retail sector customer

• 3+ years experience managing a team of employees selling a premium in the relevant market

• Demonstrated ability to sell solutions at a premium in a price-sensitive industry

• Bachelor’s or advanced degree in Sales, Marketing or Business / Business Management

Additional Requirements

• Engage with the “C” suite to establish key relationships

• Produce a market analysis that uncovers all franchise opportunities nationally.

• Frame the market – banner, location count, competitor, incumbent, etc.

• List manage event cadence/schedule working directly with Strategy and Marketing to ensure alignment and support.

• List manage relative to ECP coverage and create GTM.

• Build channel model (parent company & franchise).

• Incentives all parties to deliver growth revenue.

• Conduct presentations with prospective clients and attend conferences to increase cart value and purchase frequency.

• Create new business strategies with prospects that will boost the company’s overall revenue.

• Host Brink’s exclusive events to engage other Brink’s partners that will drive organic and new wholistic oppo