Assisted Living Area Director, Business Development

 

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 7th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

Boston Metro Area

Job ID

2024-215795

JOB OVERVIEW

"Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what’s right for the resident. For me, that’s a big breath of fresh air."- Sunrise Leader 

 

The Area Director of Business Development (ADBD) is responsible for using market knowledge and company resources to develop and implement business development strategies for an assigned market that will generate qualified, nonpaid professional referrals, bring more seniors to Sunrise Senior Living and position Sunrise as a preferred provider. The ADBD also drives strategies related to local paid referral partners to generate 3rd party referrals and move-ins from these partners. The ADBD assists Executive Directors and Regional Directors of sales in coaching and mentoring Directors of Sales in the market on best practices related to professional outreach and business development.

RESPONSIBILITIES & QUALIFICATIONS

  Responsibilities:

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed below:

• Facilitates and provides ongoing product-service education as a result of sales effort within the market to trade organizations, hospital departments, physicians and other health care organizations, as appropriate.
• Targets referrals from among the professional community, various community associations, and related providers that will service all products of our market ranging from Independent Living to Skilled Nursing Facilities.
• Coordinates participation of community team members in professional societies and activities, which will result in qualified leads.
• Identifies both new business opportunities and new customer call points within the communities served for additional qualified leads and move-ins.
• Maintains professional relationships in the community.
• Identifies, targets, and generates a consistent and continuous referral stream from qualified referral sources as a result of effective and systematic external business development yielding both census and revenue growth.
• Defines and develops key macro referral sources and maintains relationships with key area referral sources within their assigned area that have the ability to refer to multiple communities.
• Identifies new sources of referrals that can grow the business in addition to maintaining current referral sources.
• Establishes, manages, and communicates account plans which align with assigned market priorities.
• Collaborates with Executive Directors and community sales teams on improved service delivery and problem resolution related to the accounts in their portfolio.
• Organizes trade show presentations, brochures, and other marketing material, and provides support with professional events held in the community which will drive qualified leads for the communities they represent.
• Provides on-going and timely communication and follow-up to Executive Directors and Director of Sales of initiatives in progress that may generate referrals to their community.
• Consistently participates in community sales meetings providing updates, coaching and insights on business development.
• Maintains a regular visit cadence with each community in their portfolio.
• Coordinates joint sales efforts with appropriate representatives of Sunrise Senior Living communities to identify and meet with both prospective and existing customers, as appropriate.
• Monitors and reports census/referral activity for accounts in their portfolio; prepares and submits required sales management reports reflecting targets, progress and accomplishments while maintaining a thorough working proficiency and keeping professional contact records current in the customer relationship management tracking system.
• Communicates activities and outcomes with communities in their market by submitting a calendar of scheduled and completed activities; participates in a regularly scheduled meeting with the market’s Executive Directors and Community sales teams to review status of existing and prospective accounts.
• Fully comprehends and can explain to others the basic legal aspects of sales contracts (language and terms) and state regulations regar