Jobs and Careers
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Marketing Supervisor, Email & Mobile Operations
Sherwin-WilliamsUnited Statesfull_timeVerifiedPosted 7 Feb 2025
About the role
- Responsible for the day-to-day execution of email/SMS/push notification marketing campaigns across DIY and Wholesale.
- Leads the deployment of email/SMS/push marketing campaigns
- Regularly review email related reporting to monitor deliverability, IP certification and mailing success
- Test/QA all emails before launch for accuracy, tracking, and readability across devices and email service providers
- Serve as a subject matter expert on email/SMS/push campaign operations and stay current with all best practices, strategies, industry standards and apply learnings to continually improve results
- Create SMS and Push Strategy plans, presenting and receiving approval from stakeholders.
- Expert in MessageGears, Litmus, Movable Ink and Vibes, and Airship Platforms, taking the lead on the day-to-day vendor relationships, training others internally on best practices and providing suggestions for improvements and use cases.
- Manages multiple direct reports and provide professional opportunities and reviews.
- Work with the Data Operations team to translate business requirements into campaign audience selection strategies and rules
- Build and develop campaign list and logic within campaign management tool with minimal supervision
FORMAL EDUCATION: (GENERALLY, IF RELEVANT EXPERIENCE IS ACCEPTABLE, THE CANDIDATE MUST HAVE THREE YEARS OF WORK EXPERIENCE FOR EVERY ONE YEAR OF COLLEGE EDUCATION REQUIRED)
Required:
- Bachelor’s Degree
KNOWLEDGE & EXPERIENCE:
Required:
- 4-6 years’ experience working in enterprise-level marketing automation platforms
- Testing and optimization experience
- Excellent attention to detail
- Effective verbal and written communication skills
- Excellent time management and prioritization skills
- Continuously knowledgeable on email campaign best practices (functionality, cadence, deliverability, etc.)
- Experience working in enterprise Marketing Automation platforms
Preferred:
- Experience with HTML coding for email
- SQL Experience
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