Director, Product Marketing

We're Looking for an experienced Director, Product Marketing!

About the Company:
Security Benefit is a leader in the U.S. retirement market with more than $60 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact. As part of our team, you’ll play a key role in driving the future of the U.S. retirement industry. Security Benefit is a PLACE where we promise to help our customers To and Through Retirement®.
We’re proud to have been recognized as one of the best in the business:
• Named to Ward’s 50 list of top-performing life-health insurance companies
• Recognized on list of Ingram’s Top 100 Private Companies in the Kansas City area in 2024

About the Role:
As the Director, Product Marketing you will be responsible for leading the product marketing strategy for Security Benefit’s annuity and retirement product portfolio. This leader owns product positioning, messaging, value proposition development, product lifecycle marketing, sales enablement, and product content strategy to ensure advisors, distribution partners, and clients clearly understand the value of our solutions.

Working closely with Product Management, Distribution, Brand Strategy, Digital Engagement, Marketing Operations, and the Director of Go-to-Market Strategy & Market Activation, this role translates product capabilities into compelling market stories that drive awareness, engagement, and sales success. The Director serves as the voice of the customer, ensuring market insights shape product messaging while maintaining a consistent, differentiated brand experience across all channels. The Director, Product Marketing position reports to the 2nd Vice President, Product & Chanel Marketing and can be based out of our home office in Topeka, Kansas, or remotely for the right candidate. We work a hybrid schedule, offering flexibility to work both remotely and on-site.
Product Marketing & Positioning
• Own the positioning, messaging, and value proposition framework for Security Benefit’s annuity and retirement product portfolio.
• Translate product features, customer insights, and competitive advantages into compelling narratives for advisors, distribution partners, and end clients.
• Develop product positioning strategies that clearly differentiate Security Benefit offerings in the marketplace.
• Ensure consistent messaging across all marketing channels, campaigns, sales materials, and customer touchpoints in partnership with Brand Strategy and Digital Engagement.
• Serve as the product marketing voice during product development, providing market-back input on product design, naming, customer needs, and feature prioritization.
Sales Enablement & Content Strategy
• Lead the development and execution of product marketing content strategies that support advisor engagement and sales growth.
• Build and maintain a comprehensive library of advisor-facing sales tools, presentations, brochures, videos, FAQs, battle cards, objection-handling guides, web content, email templates, and product playbooks.
• Partner with Distribution and Channel Marketing leaders to ensure enablement resources address channel-specific needs and selling strategies.
• Support product education and training by developing marketing content that simplifies complex financial concepts.
• Drive adoption of AI-enabled content development while ensuring alignment with brand governance and regulatory requirements.
Product Lifecycle Management
• Own the ongoing marketing strategy for products throughout their lifecycle, ensuring marketing materials, messaging, and sales resources remain current, accurate, and aligned with evolving business priorities.
• Partner with Product Management, Legal, Compliance, and subject matter experts to proactively update product content in response to regulatory changes, tax law updates, product enhancements, and industry developments.
• Lead periodic reviews of the product marketing content library to ensure materials remain relevant, compliant, and reflective of current product positioning and competitive differentiation.
• Evaluate existing product messaging and sales enablement resources to ensure they align with evolving customer needs, advisor expectations, market trends, and competitive dynamics.
• Proactively review, retire, and archive outdated product marketing materials and sales resources to maintain a current, compliant, and relevant content library across all distribution channels.
• Establish governance and review processes to maintain the accuracy, consistency, and effectiveness of product marketing assets across all marketing and distribution channels.
Market Intelligence & Competitive Insights
• Monitor industry trends, competitive activity, advisor needs, regulatory developments, and customer in