Associate Manager, Media

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Job Overview: 

We are looking for an Associate Manager, Media, to join our rapidly growing team of college and youth marketing enthusiasts. As an Associate Manager, Media, you will be responsible for developing and nurturing collaborative relationships with campus media opportunities to facilitate meaningful visibility for brands with the Next Generation. 

This is a fixed-term role currently approved through December 31, 2026, with a strong likelihood of extension beyond that date based on business needs and performance.

What You'll Do:

• Develop business relationships with school contacts to identify and inventory media opportunities (print, digital, social, etc.) 

• Collaborate with the Wasserman Next Gen Client Services team to understand the advertising needs of each client and provide client-specific media plan  

• Serve as a liaison between campus contacts and Wasserman Next Gen clients to develop and execute on-campus media placements ensuring all campaigns are achieving client goals 

• Manage and coordinate on-campus media campaigns by overseeing placement coordination, including but not limited to contracts, reporting/tracking, billing, etc.  

• Track all campus learnings and activities in database by creating, updating, and maintaining accurate documentation of media properties 

• Support daily workflow of client projects and proposals to ensure timely, economic execution 

• Assist in producing client-facing reports by gathering qualitative and quantitative program data 

• Research higher education institutions, including campus trends, policies, procedures, event opportunities, campus contacts, etc. 

• Participate in agency brainstorms to