E-Retail Content Senior Manager CDI

E-RETAIL CONTENT SENIOR MANAGER CDI

 

Joining Coty as our E-Retail Content Senior Manager is an excellent opportunity to bring your expertise and strategic vision to the content team, while supporting markets and brands in the best possible way.

 

 

RESPONSIBILITIES

 

As our E-Retail Content Senior Manager you are responsible for the company's online sales operations and strategies.

 

The e-retail Content Senior Manager objective is to improve quality, timeliness and implementation of eRetail content for both divisions to ultimately impact sales. In this role you will support and monitor with the teams the implementation of defined content strategies.

 

Your main focus :

 

• Regularly optimize & improve eCom content guidelines by product category and content type, to improve visibility and conversion rates and ensure adoption at Global Brand level
• Track and improve e-Com Content commercial readiness, making sure the right tools are in place, working together with Global Brand teams who are the owner of Brand content and with the ultimate goal to serve eCommerce teams in market for best-in-class content execution on eCommerce platforms
• Identify and develop effective content strategies to generate e-commerce sales, particularly by identifying high-performing content, through market research and sharing with Global Brand team for reapplication
• Monitor and analyze eCom content implementation and performance, identifying opportunities for improvement and optimization based on regular key online retailers & competitors audit
• Define standards, systems and best practices for content creation, distribution and maintenance.
• Work closely with different teams (content hub local team, graphics, Global and Local e-retail team) to gather needs & provide updated content that will be shared on e-commerce platforms
• Be a subject matter expert for assigned Content product categories.
• Report and analyze Key Content Performance Indicators and category performance on a weekly basis

 

Working for Coty means celebrating the diversity of beauty. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way. We aim to be gamechangers in the beauty industry, winning the hearts and minds of consumers around the world.

 

The team consists of 6 people reporting to the Creative Production director and you will work closely together with several departments such as the Global Indirect Ecommerce team, Media, Trends & Performance All your colleagues are passionate and have a great mindset. Working in the team, you will enjoy and thrive.

 

 

YOU ARE A COTY FIT

 

You like working with various stakeholders, as our E-Retail Content Senior Manager, you have a strong ability to prioritize and manage a wide range of topics and you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

 

• Have a converted content expertise and true knowledge of e-retail platforms: you have held either the same position with a competitor or have an experience with an e-retailer
• Master Data analysis and application of analysis (ability to screen assets / know what is essential, make recommendations etc…)