Marketing Segment Lead - B2C

Department: Marketing

Employment Type: Full Time

Location: US, East Coast / Europe, Remote

Description

About us
We are Digital Science and we are advancing the research ecosystem. We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?

Please be aware that we may close this position early if we receive a high volume of applications, so we encourage you to apply promptly.

Please note - due to business need, we can only accept applications from candidates who live in the following locations:

• East Coast of the US, within EST time zone
• UK
• Spain
• Germany
• Romania

If you apply from outside of these areas, your application will be discounted.
Your new role

The Marketing Segment Lead - B2C is the leader and expert responsible for the overall delivery of the segment marketing strategy, being accountable for achieving targets and priorities that support B2C revenue goals and help deliver leads to the top of the B2B funnel.  
Reporting to the VP of B2C Segment Marketing, this person will be a partner to the product, content, brand, and event teams. This leader collaborates to define and deliver on priorities, refine messaging, and execute marketing initiatives to:

• Drive acquisition, conversion, and retention as well as direct appropriate groups of B2C users to the top of the B2B funnel in support of B2C2B programs
• Educate users about product features and releases in order to improve conversion and retention
• Align branding and messaging with end user needs
• Leverage data to understand strategic markets and drive strategy
• Broadly align B2C and B2B marketing strategies in support of the B2C2B pipeline
  
  

The Marketing Segment Lead - B2C is central to the success of cross-functional efforts, ensuring alignment across teams and segments (corporate, institutional and government) and delivering impactful outcomes.

What you’ll be doing

Acquisition, conversion, and retention: 

• Drive end user marketing initiatives, developing strategic audiences and targeting them with tailored messaging to drive acquisition, conversion and retention
• Ensure Digital Science has a purpose-oriented presence at important trade conferences and meetings, in coordination with Events Team with to drive brand awareness and enhance brand equity, provide user support and gather user feedback.
• Work with the product team to develop campaigns and experiments to optimize revenue
• Coordinate with product marketing, product teams, content, and thought leadership teams to produce content that addresses end user needs and ensure they are  translated into marketing campaigns and activities. 

Strategic Planning: 

• Deliver a comprehensive marketing program to drive user acquisition, conversion, retention and revenue growth in the segment, in close collaboration with Segment marketing colleagues
• Monitor and evaluate performance metrics to drive process and strategy improvements, accountable for marketing KPIs and making data-driven recommendations for optimization, persona and targeting refinement
• Monitor and evaluate results for B2C and B2C2B experiments to refine and develop best practices for targeting, copy, personas, and more. Collaborate with B2B colleagues to identify opportunities to experiment and improve.
• Marketing planning, budgeting activities and forecasting in support of the VP, B2C segment marketing 

Customer/Industry Knowledge and Engagement: 

• Responsible for working with the team to create messaging, branding, landing pages, collateral, social content strategy, etc. that resonate with end users
• Continue to uncover and understand B2C buyer personas and how they feed into respective segments, in coordination with industry-level work by Competitive Intelligence team 
• Support the development of customer advisory boards and customer roundtables, with a goal of understanding customer drivers and challenges, as well as growing a Digital Science image as a key industry player 
• Own product or s