Senior Product Strategy Lead

As the Senior Product Strategy Lead, you will be responsible for delivering efficient and effective financial products and services, specifically focusing on deposit and payment products, that address our members’ needs and enhance their financial well-being. The position is central to maintaining the relevance of Interra’s deposit and debit products, enhancing, and innovating product features and functionality, thereby facilitating sustainable growth and managing economic returns. Through coaching, you will be committed to providing continued employee development and engagement initiatives that inspire teams and deliver upon the mission and core values of the credit union.

Direct Reports: None

HOW YOU WILL MAKE AN IMPACT 

30%            Define, refine, and execute the long-term strategy for deposit and payment products, ensuring alignment with the credit union’s growth, profitability, and member experience goals. Lead the end-to-end product lifecycle, from research and design through implementation and ongoing optimization. Use competitive analysis, member insights, and performance data to recommend and implement product enhancements. Guide lifecycle marketing initiatives that build deeper member relationships, reduce attrition, and increase engagement across the membership base. 

30%            Partner with the CMO to lead deposit acquisition strategies, leveraging new and existing products to drive sustainable growth. Integrate acquisition campaigns with product rollouts to maximize impact and align with business goals. Ensure seamless collaboration with Retail and Member Experience teams to create unified go-to-market strategies and product education. 

15%            Serve as the central connector across departments to align on member journey improvements, ensuring product and marketing initiatives support a consistent, positive experience. Facilitate cross-departmental product roadmap discussions and alignment sessions to maintain visibility and accountability. Provide thought leadership that helps the organization anticipate market shifts and member needs. 

15%            Partner with Risk, Compliance, and Finance to assess and mitigate risks tied to deposit and payment products. Ensure product compliance with regulatory requirements and internal policies. Maintain thorough product documentation, including disclosures, terms and conditions, and marketing content. 

10%            Provide coaching, mentoring, and cross-functional influence to elevate understanding of products across the organization. 

--                 Must comply with all company policies and procedures, applicable laws, and regulations, including but not limited to, the Bank Secrecy Act, the USA PATRIOT Act, and the Office of Foreign Assets Control. 

WHAT YOU WILL NEED TO SUCCEED

Experience 

8+ years’ experience in product development, product management, or related experience, to include project management. 

Education / Certifications / Licenses

This level of knowledge is acquired through completion of a required Bachelor’s degree in Business, Finance, Economics, or related field. (Will consider additional years of experience in lieu of education requirement). Must have and maintain a valid driver’s license. 

PREFERRED SKILLS

 

• Consumer and/or business deposit product knowledge.
• Skilled in managing multiple tasks requiring attention to detail, organizational, analytical and research skills.
• Ability to effectively communicate with colleagues and others at all levels of an organization.
• Goal-driven, self-starter with the ability to work independently, and is a champion for change.
• Track record of successfully managing a product life cycle and leveraging system think to successfully influence experience transformation.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Demonstrated knowledge of credit union regulations, products, policies, procedures, and services.
• Interpersonal skills to represent the credit union in a professional and positive way, both internally and externally at all times.
• Exceptional level of commitment to our culture and community.
• Professional appearance and demeanor, excellent interpersonal relations skills, and positive, optimistic outlook.
• Ability to establish and maintain positive working relationships with management, peers, employees and vendors, and the ability to effectively resolve conflict.
• Ability to provide world class member service while executing Interra’s vision, mission, and delivery of Core Values.