Product Marketing Contractor

At SpotOn, we’re helping restaurants and small businesses compete and win with flexible payment and software technology—backed by real people who really care. From seamless point-of-sale systems to integrated restaurant management solutions, every SpotOn tool is designed to help local businesses increase profits and create better experiences for their customers and employees.  

Recently, SpotOn was:

• Named one of Fast Company’s Most Innovative Companies of 2024
• Awarded Great Places to Work and Built In’s Best Workplaces for the third year in a row
• Selected as the Best Overall Restaurant POS by NerdWallet 
• Rated the top-rated point-of-sale (POS) for restaurants, bars, retail, and small businesses by Capterra users

We’re committed to caring hard and moving fast so that we can continue to grow and make a positive impact together. 

That’s where you come in. 

Product Marketing 

Timing of Hire: May - August 

Compensation: $16.20/hr

Cities: Chicago, Austin, New York, Detroit, San Francisco

 

Our Product Marketing team’s mission is to develop and execute SpotOn’s go-to-market strategy for our suite of products to drive our products’ usage growth.

Internship Goals

As a Product Marketing contractor, you will gain hands-on experience in product marketing, understanding go-to-market strategies, and contributing to bringing new features to market. The key goals for this internship include:

• Gaining a deep understanding of SpotOn’s customer and competitive landscape.
• Assisting in go-to-market planning and execution to drive product adoption of core functionality.
• Developing analytical and communication skills by conducting market research and competitive analysis.
• Collaborating cross-functionally with product, sales, and marketing teams to refine messaging and positioning.
• Contributing to real-world projects that directly impact business growth and customer experience.

Key Responsibilities

• Assist in the execution of the GTM plans to drive awareness and adoption of new features.
• Conduct competitive analysis and market research.
• Ensure the sales-enablement team has the necessary information to support product launches. Create sales tools and content including videos, FAQs, presentations, etc.
• Collaborate closely with product, sales, marketing, and support teams to develop product marketing materials and assets.
• Support the Product Marketing managers’ work and track the launch plan’s execution.
• Support product communications processes to ensure timely delivery of accurate information to internal and external audiences.
• Be the voice of our customers and passionately represent their needs.

Projects You Will Work On

During your internship, you will contribute to impactful projects, including:

• Competitive pricing & hardware analysis: Research, analyze and summarize pricing, messaging and hardware of our core competitors.
• Revamping Key Sales Resource for Integrations: Update and enhance a critical sales resource for integrations based on our new tiering integrations strategy and launch with sales teams..
• Identifying Ideal Customer Profiles (ICPs) & Competitive Analysis for Partnerships: Conduct market research and data analysis to define and refine SpotOn’s ideal customer profiles for strategic partnerships, enabling better targeting and engagement.
• SpotOn Dashboard Product Launches: Contribute to the positioning, and execution of new product launches within the SpotOn dashboard, by collaborating with Sales Enablement, Customer Experience, and Marketing teams to drive internal and external communication.
• SpotOn Restaurant Express Product: Launch new products for our express restaurant POS focused on our core ICP of bars & restaurants with product marketing positioning, messaging and effective sales materials.

The Ideal Candidate Is:

• Deeply passionate about the restaurant industry
• A superb communicator who understands the needs of our customers.
• Well-organized and detail-oriented.
• A self-starter who thrives in a dynamic environment.
• A team player who is both kind and smart.

Requirements:

• 1+ years of product marketing or sales enablement/training experience at a tech company, or minimum 2 years previous product marketing or product management internship experience
• BA/BS degree, preferred in Marketing, Business Administration, Communications, or a related field.