Sr. Analyst, Marketing Analytics

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose:

The Global Coach Brand Analytics team is responsible for providing the insights, measurement frameworks, and self-serve tools to enable the Coach Brand team to deliver its ambitious growth strategy.

As the Sr. Analyst, Marketing Analytics, you will play a critical role in measuring the effectiveness of marketing campaigns & media spend and the marketing testing roadmap.

The successful individual will leverage their proficiency in Marketing Analytics to:

• Prepare and deliver comprehensive pulse reports for global marketing campaigns. Partner with global teams on real-time analytics to support in-campaign optimizations.
• Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing. Analyze results globally and provide insights for campaign optimization, media planning and future strategies.
• Support ongoing analytics of marketing performance across paid and owned channels. Identify trends and opportunities to improve effectiveness of marketing channels.
• Support development of media mix model including data ingestion and testing requirements. Partner closely with internal Data Science team to calibrate the model.
• Support global testing strategy across paid and email/SMS channels, including testing strategy, experiment design, and data analysis.
• Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.

The accomplished individual will possess:

• 4+ years of experience in marketing analytics, A/B testing, or related roles.
• Proficiency in statistical analysis and data visualization tools such as R, Python, Tableau, or similar.
• Mastery of the following analytical tools: modeling and reporting in Excel/Access and SQL
• Strong understanding of digital marketing channels, including paid search, social media, email, and SEO.
• Exceptional analytical and problem-solving skills with a keen attention to detail.
• Excellent communication skills with the ability to convey complex findings to non-technical stakeholders.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the