Sr. Director, Site Experience, Outlet eCommerce

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Title: Senior Director, NA Outlet eCommerce 

Primary Purpose: The Senior Director role will lead the evolution of the North America Outlet eCommerce business. We are looking for an innovative and results-driven leader who thrives in a dynamic and fluid environment and who can drive both customer-centric business results and new ways of working. Owning and driving the site experience—including strategy and planning, content needs, merchandising, analytics, operations, features and functionality innovation and cross-functional partnership and communication. This leader will own accountability for sales results of a $1B+ business and requires a keen ability to drive performance and fuel innovation concurrently; continually iterating and driving forward the digital product roadmap.

The successful individual will leverage their proficiency in eCommerce to...

• Lead the short and long-term vision for Coach Outlet eCommerce with responsibility to develop and execute key site and customer strategies.
• Accountable for business performance and site KPIS with accountability for reporting on site and customer KPIS (e.g. sessions, revenue, conv, RPV, ADT, gen Z and new customer %s, repeat purchase rates), —optimizing site operations, opportunities, and flexing strategies to achieve sales growth and customer strategies. Responsible for bringing opportunities to leadership.
• Oversee merchandising team for Coachoutlet.com—continually optimizing site merchandising to drive both top line sales and margin results.
• Owner of digital roadmap and testing roadmap. Drives innovative features, functionality, and content needs to support the digital selling experience.
• Collaborate on digital creative strategies to ensure brand messaging and business priorities are reflected on site, across all touchpoints of a consumer journey
• Drive the cross-functional partnerships across marketing, merchandising, creative, digital product, IT, distribution, etc. to successfully implement the Outlet eCommerce roadmap and to achieve both sales and customer objectives (e.g., acquisition, retention, loyalty, NPS)
• Collaborate closely with North American Outlet buying partners to define omnichannel merchandising strategies and deliver omnichannel sales plans while identifying online specific opportunities.
• Partner with Tapestry digital center of excellence to drive new site functionality, experience, and innovation, including robust test and learn agenda – driving an ever fluid and adaptable roadmap based on key business strategies and changes in digital landscape. Leader must be able to adapt and move on quickly – challenging business partners with new ways of working.
• Accountable for long term vision of digital experience- thinking outside the status quo to recommend new site experiences based on long term vision at Coach.
• Maintain robust competitive intelligence to monitor trends and digital best practices.
• Maintain a best-in-class digital team; optimize processes and drive new ways of working with a digital first approach. Lead a team of agile and fast paced digital talent who drive best in class experiences.

The accomplished individual will possess...

• BA or BS degree required.
• 10+ years eCommerce and P&L experience required.
• Strong track record in building effective teams, driving business strategies and delivering on results.
• Proven ability to drive customer-centric innovation.
• Ability to work effectively in ambiguity, adapt to changing priorities and drive with urgency
• Excellent product sensibility and business-driving merchandising skills
• Team-oriented with ability to effectively collaborate with partners across the organization at all levels; ability to negotiate