Product Marketeer Energy & Energy Transition

 

About US (GEMS):

ENGIE Global Energy Management & Sales (GEMS) provides energy supply solutions and risk management services to support its clients through their decarbonization journey, while optimizing ENGIE’s assets and contributing to value creation.

ENGIE is a global reference in low-carbon energy and services with a leading energy management business, piloted by its entity "Global Energy Management & Sales" who built its savoir-faire managing the Group’s large and diverse asset portfolio over 20+ years.

3,600 employees around the world develop our solutions, through +20 international business platforms. We cover the full energy mix: renewable and thermal power, natural gas & LNG, biomass, environmental products. Our experts provide tailor made solutions based on a wide range of savoir-faire in energy management with a strong focus on decarbonation and decentralization.

Our 190,000 clients span the entire value chain: producers, asset developers, financial players, utilities, distributors and industrials. Our global reach and strong local presence enable us to offer these diverse clients tailor-made services and respond to rapid changes in mature or emerging markets alike.

Our 4 areas of expertise:

• Asset management

• Energy transition services

• Energy supply & global commodities

• Risk management & market access

 

At GEMS we encourage breakthrough results, team spirit, curiosity and innovation while preserving the right work/life balance for you.

 

More info on GEMS Hub (https://gems.engie.com) or LinkedIn (https://www.linkedin.com/company/engie-global-energy-management-solutions).

 

Context:

The mission of the Supply B2B Belgium organization is to accelerate the transition towards a carbon neutral economy by guiding B2B customers in their energy management from ensuring continuity of their operations and managing risks, to investments in sustainability and energy efficiency.

A Marketing team was created to collaborate with internal and external partners and to guide companies towards the energy transition. The objective is to support and facilitate teams in the sales of energy through marketing actions, to deliver complementary value to B2B customers and to integrate the principles of the energy transition in their activities.

 

Role:

• Design and manage go-to-market plans to promote energy offers and energy transition services.
• Deploy omni-channel marketing campaigns via newsletters, webinars, targeted mailings, social medias campaigns ,etc...
• Create targeted content to enhance user engagement and drive conversions ( blog articles, videos, e-books, webpages, etc.)
• Oversee end-to-end campaign execution, performance analysis, and continuous optimization.
• Drive product and service promotion to create awareness and generate marketing qualified leads (MQLs).
• Manage campaign budgets to maximize return on investment (ROI).
• Manage partnerships with external marketing partners
• Collaborate with internal teams (sales, communication, IT) and external partners for cohesive campaigns & enhance client orientation.
• Support internal & external customers in energy management using data and digital tools.