Senior Paid Search Manager

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.


The Digital Channels team at Workday leads organic search & paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.

About the Role

About the Role

Our Workday Channel Activation team is looking for a Senior Paid Search Manager to help drive Search efforts in the NAM region. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing.

This position reports to the Global Search Lead.

Responsibilities

• Develop and own the channel growth roadmap across brand, non-brand, and expansion campaigns, directly aligned to S1 ACV revenue targets.

• Manage the allocation and optimization of Paid Search budgets to maximize pipeline targets for the region.

• Oversee budget & bid management, audience segmentation, and optimization of campaign structures across major platforms.

• Collaborate with our agency partner on setting up, monitoring, and optimizing ad campaigns, keywords, and ad copy for performance, adopting industry best practices.

• Forecast spend, pipeline, and ACV contribution with high accuracy

• Drive the evolution of advanced paid search practices like value based bidding, Performance Max, AI Max, LLM paid programs, microconversion bidding, and dynamic search ads.

• Launch new and scale existing paid search programs; expanding keyword coverage, experimenting with ad copy, audience targeting, and landing page testing. 

• Partner with various marketing teams, stakeholders, and agencies to build custom programs and strategies that will help Workday achieve our targets.

• Develop paid search strategies aligned with Workday's business objectives. Which include keyword research, competitor analysis, audience segmentation, and bid management.

• Regularly generate campaign performance reports and presentations, highlighting key results, insights as well as next steps.

• Serve as a subject matter expert (SME) to cross-functional stakeholders on Paid Search best practices.

• Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.

About You

To succeed in this role you should be someone others might describe as:

• A critical and data oriented thinker, curious, and a problem-solver who takes initiative

• A decision-maker who can remain dependable while navigating complex, high pressure environments

• A relationship-driven cross-functional collaborator with strong negotiation and strategic influence skills, driving data-informed outcomes.