Senior Manager, Marketing Planning and Performance

<p><b>Job Description</b></p><p>The LEGO Group is looking for a multi-channel marketing superstar! <span>This role will<span> </span>represent<span> </span>LEGO Retail within the wider LEGO Group Markets &amp; Channels Central Marketing team and will be </span><span><span>responsible for cross media performance planning. </span></span></p><p><b>Core responsibilities</b></p><ul><li><span><span>Lead the development of the global marketing investment plan, ensuring alignment with annual growth targets and audience ambitions</span><span><span> </span>set out by ICP</span><span>.</span></span><span> </span></li></ul><ul><li><span><span>Provide planning guidelines to marketing teams<span> </span></span><span>utilising</span><span><span> </span>Effectiveness solutions (MMM and modelling) to drive omnichannel goals - .com and store traffic, audience priorities<span> </span></span><span>(acquisition / frequency)</span></span><span> </span></li></ul><ul><li><span><span>Create monthly tracking of marketing performance against targets, presenting to diverse senior stakeholders</span></span><span> </span></li></ul><ul><li><span><span>Support the Director in building consistent planning processes and governance frameworks across<span> </span></span><span>the marketing teams</span></span><span> </span></li></ul><ul><li><span><span>Partner with media activation teams to ensure channel strategy is aligned with business<span> </span></span><span>objectives</span><span><span> </span>and in-year priorities</span></span><span> </span></li></ul><ul><li><span><span>Collaborate with Global and Regional GTM teams support campaign development and drive best practice</span></span><span> </span></li></ul><ul><li><span><span>Contribute to continuous improvement of marketing planning processes</span></span><span> </span></li></ul><p></p><p><b>Play your part in our team succeeding</b></p><p></p><p><span><span>This role sits in the Retail Experiences &amp; Marketing (REM) function of the LEGO Retail organisation. LEGO Retail is the owned and operated retail arm of the LEGO Group, responsible for LEGO Brand Retail Stores (LBR) and LEGO.com. This role reports to the Director, Marketing Planning and Performance and sits in the Global Retail Marketing function. It works closely with all Marketing teams across LEGO Retail including Go-To-Market, Regional teams, Visual Merchandising and Retail Experiences.</span></span><span> </span></p><p></p><p><b>Do you have what it takes?</b></p><ul><li><span> </span><span>Experience in marketing planning, strategy, or performance management</span><span> </span></li></ul><ul><li><span>Experience in driving omnichannel goals – especially .com traffic and store footfall </span></li></ul><ul><li><span>Cross-channel planning experience<span> </span></span><span><span>with demonstrable experience of top and bottom of funnel</span><span><span> </span>marketing</span><span><span> </span>touchpoints</span></span><span> </span></li></ul><ul><li><span>Strong cross-functional<span> </span>collaboration</span><span><span>, with the ability to align diverse stakeholders</span></span><span> </span></li></ul><ul><li><span><span>Experienced in linking<span> </span></span>business growth<span> </span>objectives<span> </span>into team and channel deliverables<span><span> </span></span><span>setting<span> </span></span><span>targets<span> </span></span><span>(</span><span>media channels and in-store activations</span><span>)</span></span><span> </span></li></ul><ul><li><span><span>Analytical thinker able to<span> </span></span><span>creat</span><span>e</span><span><span> </span>concise</span><span>,</span><span><span> </span>data led narrative of<span> </span></span><span>how marketing initiatives are driving commercial business performance </span><span> </span></span><span> </span><span> </span></li></ul><p></p><p>Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.</p><p></p><p></p><p><b>What’s in it for you?</b></p><p></p><p>Here is what you can expect:</p><p></p><p><b>Family Care Leave</b> - We offer enhanced paid leave options for those important times.</p><p></p><p><b>Insurances</b> – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.</p><p></p><p><b>Wellbeing</b> - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.</p><p></p><p><b><span>Colleague Discount</span></b><span> – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.</span></p><p></p><p><b>Bonus </b>- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through