Product Marketing Intern (M/F/X)

It’s an exciting time at Crossbeam. We have just joined forces with our competitor Reveal to change the way companies go-to-market. The merger has earned the support of some of the world’s best investors: Andreessen Horowitz, Insight Partners, Redpoint, FirstMark and even Salesforce and HubSpot Ventures (yep, the biggest CRMs are investing in the future of go-to-market).

Combined, our unified company has created a powerful network of 25K+ companies, a team of world-class talent, an innovative product roadmap, and a North Star vision of creating a best-of-both-worlds customer experience.

What is Crossbeam ?

Crossbeam is the first and largest Ecosystem-Led Growth platform. We act as an escrow service for data, allowing companies to find overlapping customers and prospects with their partners while keeping the rest of their data private and secure. Companies use this data to sell more effectively, market to the right audiences, build the right products, collaborate with their service partners, generate demand, inform M&A, and more. This has created an entirely new way of doing business called “Ecosystem-Led Growth” or ELG—and it works: 40% of our customers' closed deals come from their ecosystem.

The job 

The Product Marketing team’s role is to maximize the impact of product and new features by turning complex technical and qualitative info into clear messaging for users and internal teams. Success is measured by product adoption, usage, and revenue (new business, upsells, renewals).

You’ll be reporting to the Sr Product Marketing Associate.

YOUR MISSIONS WILL BE

• Collaborate with the Marketing team to plan and execute external communication campaigns across multiple channels (email, social media, website updates) to drive both product adoption and user acquisition.
• Implement strategies to increase the number of active users on the platform by utilizing in-app messaging, targeted email campaigns, and interactive product tours that highlight key features.
• Create clear, engaging content to inform external users about product updates, including feature announcements, how-to guides, and demo videos to boost awareness and usage.
• Provide internal teams, including sales and customer success, with updated product decks, demos, and sales enablement tools to ensure they have the knowledge and resources needed to effectively communicate product value and close deals.

YOUR BACKGROUND

• Previous internship in a fast-paced environment;
• Final year internship;
• Position to start in January 2025.

YOU WILL LOVE THIS JOB IF

• You have an Excellent verbal and written communication skills
• You are detail-oriented individual with a keen eye for accuracy and precision in their work
• You have strong interpersonal skills
• You are self-motivated with strong propensity for action, results, and continuous improvement
• You have Exceptional organizational skills
• You’re interested in both product and marketing.

HIRING PROCESS

• The journey starts with a first interview with the HR Generalist (30min)
• This will then be followed by a second interview with the Sr Product Marketing Associate (30min)
• Then a case study to validate your practical job-related skills;
• For the final round, a case study debriefing with both Sr. Product Marketing Associate and the Sr. Product Marketing Manager (1 hour)

OUR CORE VALUES

Values are a social contract that we have with our team, our users, and our communities. They are guiding lights as well as argument-enders, and we expect results delivered in a way that is consistent with these values.

Trust is our Foundation

We create value by building trust in our company, our team, and our technology. That goes in all directions, not just between us and our customers but also amongst ourselves. We approach conflict with empathy and curiosity, and ascribe best intentions to all of our collaborators.

Work Hard and Smart

This is a startup, and we will act like one. We prioritize impact, take personal ownership of outcomes, act decisively, and get our hands dirty in the process. We communicate clearly, avoid over-engineering, and take risks. This allows us to be creative, innovative, and solution-oriented.

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