Senior Manager, Retail Education and Events

#KeepGrowing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

The Senior Manager, Retail Education and Events is a visionary who will lead and develop Nutrafol’s national retail programs and initiatives. In this role, you will create and implement a comprehensive 360 retail omni-education strategy to drive the Nutrafol product portfolio and brand growth. This role requires 8-10 years of extensive experience developing successful retail education and event programs, in order to meet and exceed annual sales plans against key commercial objectives, successfully working with a field team, and building/maintaining strong retailer relationships. You will work closely with the Vice President, Retail and Director, Retail Sales, along with key cross-functional partners to deliver impactful and innovative education experiences for the Nutrafol field team and retail customers. 

Must have extensive experience in hair, wellness, or skincare, with a deep understanding of an open-sell, multi-branded environment.

The work week is Monday through Friday. This is subject to change pending business needs. Some weekends may be required. 

Responsibilities

• Design & facilitate brand education materials, with an emphasis on elevating consumer experiences and building brand loyalty.
• Integrate education initiatives across various channels, including in-person workshops, digital platforms, and social media, to create a consistent learning experience that supports a seamless consumer journey.
• Develop education and event strategies to improve all Retail initiatives, anticipating the needs of the business and the impact on cross functional team timelines.
• Oversee and facilitate sourcing and execution of TOA’s and event collaterals.
• Budget management and financial tracking of all events and education spend.
• Serve as Retail education voice through partnerships with Sales, Marketing, and internal Education players on key launches and initiatives to define product positioning and selling strategies.
• Communicate market activity and competitive intelligence through an active engagement process with VP of Retail and Director, Retail Sales, Education and key opinion leaders to determine customer needs and territory growth opportunities.
• Stay current on beauty industry education trends and activations, constantly thinking outside the box for education and sales development,  events, etc

Facilitation & Program Design:

• Build innovative training materials and resources, such as manuals, virtual courses, that are clear, concise, and visually appealing to drive growth across the hair and wellness category.
• Experienced facilitator with the ability to execute engaging virtual and live format seminars that focus on Nutrafol’s brand story, product knowledge, sales and service techniques, omni-education activations, and competitive insights and trends.
• Cross-Functional Collaboration when required.

Training and Sales Development:

• Develop and deliver brand and product knowledge onboarding content to field team employees, including in-store education and sales development, providing constructive feedback when needed.
• 40%+ of time will be spent in store with the field team. Could vary based on the needs of the business.
• Develop the Nutrafol Field Team to be leaders in education and sales through training, sales development and by creating growth opportunities to establish Nutrafol as the hair thinning authority.
• Lead monthly Field Sales & Education training calls for product launches, events, team questions, etc.
• Support Regional Managers in building elevated training and sales opportunities.
• Ensure the Sales team is consistently informed and aligned with all Education and Event programs and objectives by regul