Growth Manager, Paid Social-SMB

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

At Rippling, the growth team is the tip of the spear of revenue generation. Our team’s job is to maximize revenue by efficiently driving sales demos. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work.

In this role, you’ll own our US new logo sales paid social marketing for Rippling’s SMB segment, managing a multi-million dollar budget, optimizing performance across existing social channels like LinkedIn and Meta, and running experiments on new social channels. Hamid, a partner at Kleiner Perkins, recently said that “Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.” As a member of our growth team, you’ll own the end-to-end performance of your channels, diligently optimizing while also exploring new and creative ways to inflect growth.

This role is highly cross-functional - you’ll partner with our go-to-market, marketing operations, and analytics teams (among others) in order to drive revenue efficiently.

This is an apprenticeship opportunity for a go-getter and somebody who’s hungry to operate in a fast-paced environment while working with a world class team. We don’t expect you to be a performance marketing expert, but we expect you to be a self-starter, analytical, and eager to learn.

What you will do

• Manage a 7-figure annual budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations on paid social platforms
• Develop channel strategy by understanding our products, buyer pain points, and channel dynamics. You’ll build experimentation roadmaps grounded in sound hypotheses and test & learn. You’ll scale what works
• Create a plan for testing new paid social platforms to expand our SMB audience reach
• Use data to optimize budgets and bids for each campaign, balancing cost, growth, and efficiency
• Improve your campaign efficiency by concepting more resonant creative / graphics, improving qualification processes and lead gen flow, and testing novel technological innovations
• Collaborate cross-functionally to build and iterate on campaigns and enable teams within Marketing to leverage your channels to meet segment specific goals. Partner closely with growth stakeholders to share learnings, brainstorm, and report on results

What you will need

• 3-5+ years of experience doing both quantitative and qualitative work in a fast-paced environment
• 1+ years of Meta advertising experience in B2C, DTC, or B2B or directly relevant experience
• Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve.
• Cross-functional communicator: you communicate proactively and effectively, marshaling internal resources and external partners to keep operations running smoothly
• Bias to action: You’ll constantly try new growth ideas in this role; you have a bias to action and learning and will do whatever it takes to get your projects over the fini