Integrated Marketing Specialist, Specialty Brands

Fender Musical Instruments Corporation (“FMIC”)'s brand mission is to serve players and creators at every stage with products and brand experiences that fuel the pursuit of musical expression. Within FMIC Marketing, we are building a global community of active players, creators, fans, followers, artists, and influencers across all our physical and digital products and channels. As an American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally. 

We are seeking a highly motivated and experienced Integrated Marketing Specialist to join our global marketing team. In this role, you will be responsible for driving the marketing efforts for FMIC’s Specialty Brands, which include Jackson, Gretsch, EVH, and Charvel. These brands represent unique and specialized product lines within the FMIC portfolio, catering to specific musical genres and customer segments. As the Integrated Marketing Specialist, you will play a vital role in developing and implementing strategic marketing initiatives to increase brand visibility, market share, and customer engagement for these iconic brands.

Reporting to the Director, Integrated Marketing, you will work cross-functionally with our Global Functional Teams (PR, Social Media, Retail Marketing, Paid Media) and Regional Teams to support the launch of bespoke campaigns for 25+ new products each year. Additionally, the ideal candidate will be able to effectively navigate across the organization – working closely with our Product, Sales, and Leadership teams to drive alignment across the business. 

What you'll do:

• Develop and execute Integrated Marketing campaigns across the Jackson, Gretsch, EVH, and Charvel brands to effectively promote products and drive consumer demand.
• Collaborate with cross-functional teams including Product Development, Sales, Artist Marketing, and Marketing Functional teams to prioritize projects based on the business goals for each specialty brand.
• Manage comprehensive marketing campaigns across various channels, including digital, social media, email marketing, print, and events, tailored to the unique characteristics and target audience of each brand.
• Collaborate with our Insight and Analytics team to identify customer trends, competitive landscape, and growth opportunities for Jackson, Gretsch, EVH, and Charvel brands.
• Support budgeting and resource allocation effectively for marketing initiatives related to Jackson, Gretsch, EVH, and Charvel, maximizing marketing ROI.
• Manage relationships with external agencies and vendors to execute marketing campaigns, ensuring high-quality deliverables within the agreed timeline.
• Serve as lead for the Specialty Content Creator Relationship program, including working with and seeding products to hundreds of industry tastemakers and thought leaders across the globe in tandem with the Social Media team.
• Work alongside the Specialty Artist Marketing team to identify and launch Signature Artist product.
• Stay up to date with industry trends and emerging marketing strategies to drive innovation and maintain a competitive edge for each specialty brand.
• Provide support for regular in-person and virtual presentations to Executive Leadership, Sales Team Members, Dealers, and Key Business Partners to outline upcoming marketing initiatives, performance, and results for stakeholders.

Who you are:

• Bachelor’s degree in Marketing, Business Administration, or equivalent experience required.
• 3+ years in an Integrated Marketing role, preferably in the music industry or consumer goods sector. Experience in both Direct-To-Consumer eCommerce and Talent Marketing (Artist, Athlete, Influencer, etc.) is preferred.
• Strong understanding of marketing principles, brand management, and product marketing strategies.
• Demonstrated success in developing and executing integrated marketing campaigns across various channels, including paid, organic, and earned media.
• Highly Proficient in Apple Keynote and able to effectively collaborate on joint presentations for executives, sales teams, and dealers.
• Excellent communication and interpersonal skills, with the ability to build strong cross-functional relationships and effectively collaborate with internal and external stakeholders.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Passion for music and a deep understanding of the diverse needs, preferences, and nuances of Jackson, Gretsch, Charvel, and EVH consum