Business Development Manager

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

Scope of Position

The Business Development Manager (BDM) is responsible for driving demand and securing specifications for Bradley products by engaging key decision-makers, including architects, interior designers, engineers, and building owners. This role leads strategic business development initiatives within a defined market vertical or geographic region, aligning with corporate goals to grow brand awareness, increase specification volume, and support profitable sales growth.

This position reports to VP of Business Development and Strategy. This role is remote and supports our Bradley location in Menomonee Falls, WI.

Primary Job Duties and Responsibilities

• Strategic Execution
  • Develop and execute business development strategies that align with corporate objectives and reduce channel conflict.
  • Identify and prioritize high-value projects and accounts using tools like Dodge Analytics and CRM platforms.
  • Deliver continuing education presentations (CEUs) to specifiers to build thought leadership and product preference.
• Specification & Sales Collaboration
  • Partner with manufacturer reps, BDMs, and sales teams to drive specification wins and ensure follow-through to quoting and conversion.
  • Support reps in quoting Bradley specifications and navigating the bid/spec process.
  • Collaborate with local Architectural Design (AD) reps to maximize regional impact.
• Market Intelligence & Product Input
  • Provide insights to Product Management on market trends, competitive activity, and unmet customer needs.
  • Support new product development and launches through collaboration with Marketing and Product teams.
• Relationship Development
  • Build and maintain strong relationships with architects, engineers, contractors, and other key stakeholders.
  • Leverage marketing tools and presentations to effectively communicate Bradley’s value proposition.
• Performance & Reporting
  • Achieve defined KPIs and regularly report progress toward goals.
  • Manage allocated budget responsibly and efficiently.
• Technology & Tools
  • Utilize CRM systems (e.g., Salesforce.com) and construction intelligence platforms (e.g., Dodge Analytics, Construct Connect) to manage opportunities and pipeline.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Architecture, Engineering, or related field.
• 5+ years of experience in sales or business development within the building products or related industry.
• Proven success in securing specifications and building relationships with design professionals.
• Experience in Division 22 (Plumbing), Division 10 (Specialties), or commercial washroom products preferred.
• Familiarity with vertical markets such as Education, Aviation, Healthcare, and Stadiums is a plus.
• Strong understanding of the construction and bid/specification process.
• Willingness to travel up to 60%.
• Proficiency in Salesforce.com and construction intelligence platforms highly preferred.

General Applicable Company Competencies

• Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.
• Punctuality and dependability.
• Ability to be flexible and adapt to changing work priorities and stressful conditions.
• Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.
• Maintain productive and collaborative relationships with other Watts employees.
• Adherence to Watts’ seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action.

Working Conditions:

While performing the job duties, you will be working remotely in an office environment. You may be required to occasionally trave