Vice President of Sales & Marketing

Leadership & Strategic Management

• Lead and manage the commercial team to achieve revenue and profitability goals.
• Work closely with the CEO and executive leadership team to shape overall company and go-to-market strategy, highly focused on boosting profitability and driving revenue growth
• Participate in strategic planning, including board meetings and long-term business development.
• Analyze monthly wins & losses, proactively manage business-at-risk, implement necessary course corrections to meet/exceed goals.
• Continuously evaluate and improve sales processes, systems, and tools to stay current with emerging industry trends, developments, and technologies
• Develop and manage budgets, including sales targets, profitability, and cost metrics.
• Collaborate w/ R&D & Operations on product commercialization and customer-specific solutions.
• Represent EasyPak at industry, customer, and investor events.

Business Development & Market Growth

• Expand new and existing customer relationships and negotiate multi-year commercial agreements.
• Lead market development efforts, identifying new verticals and growth opportunities.
• Work with direct reports to ensure marketing efforts are supporting customer acquisition, product launches & demand generation.
• Evaluate and improve marketing strategies, tools, and operational tactics.
• Understand and leverage marketing insights and analysis to optimize business development.
• Develop and refine go-to-market strategies, tools, and tactics.
• Build and expand EasyPak’s brand presence, positioning the company as a market leader.
• Proven success in driving sales, entering new markets, and exceeding targets.

Customer Relationships & Customer-Centric Focus

• Maintain strong relationships with existing and potential customers.
• Ensure customer needs are met, resolving technical issues promptly.
• Foster a “Customer 1st Focus” across all functions to enhance trust and loyalty.
• Oversee seamless order processing, high-quality communication, and workflow efficiency.

People & Team Management

• Recruit, mentor, and develop a high-performing commercial team.
• Promote ownership, accountability, and expanded leadership within the team.
• Drive accountability and urgency throughout the sales team by establishing clear goals and KPIs around revenue, pipeline, process, and sales methodology and assessing the team against those metrics.
• Foster a results-driven culture of high performance and continuous improvement. 
• Create clear career growth paths for team members.

Sales & Customer Relationship Management (CRM)

• Manage sales processes and ensure comprehensive documentation of customer interactions.
• Establish and monitor sales, marketing, and customer service KPIs.
• Utilize CRM tools to execute strategies, track opportunities, analyze data, and report results.

Operations & Cross-Functional Collaboration

• Oversee customer service, warehousing, and logistics functions for operational efficiency.
• Collaborate with product development and operations teams for market-driven product innovation.
• Participate actively in executive s