Senior PR Manager, Elgato

Product PR & Review Management — Turn launches into cultural moments and reviews into competitive advantages.

• Own the full product PR lifecycle: messaging development, press release drafting, embargo coordination, reviewer outreach, and post-launch amplification for all Elgato NPIs and partnership announcements

• Build and maintain a tiered media list across tech, creator-focused, lifestyle, and business publications

• Develop reviewer briefing kits that translate specs into creator outcomes and drive Elgato products strategies and narratives

• Manage seeding strategy for new product categories, identifying which creators and journalists get early access and why - creating momentum for every Elgato NPI

• Track review sentiment, message pull-through, and share of voice. Feed insights back into product and marketing teams

• Collaborate with Corsair Gaming and Fanatec  teams on coordinated Stream Deck Everywhere launches: aligning embargo timing, shared media briefings, co-branded narratives, and cross-ecosystem storytelling that positions Stream Deck as the unifying platform across gaming peripherals, sim racing, and creator tools

Strategic PR & Thought Leadership — Shape the narrative. Don’t just react to coverage — create the stories the industry wants to tell.

• Identify and develop proactive story angles around creator economy growth, gaming, and the convergence of consumer and professional AV

• Draft bylined articles, op-eds, and thought leadership pieces for executive placement in Tier 1 business and tech publications

• Build quarterly PR plans with clear objectives, target outlets, story angles, and KPIs aligned to business goals

• Monitor competitive communications weekly. Flag opportunities for Elgato to lead industry conversations

• Advise on announcement timing and sequencing to maximize impact and avoid collision with industry news cycles

   

B2B, Pro AV & Broadcast PR — Extend Elgato’s reach into professional markets while keeping the brand authentic.

• Develop B2B-specific messaging for enterprise buyers, IT decision-makers, and AV integrators. Emphasize reliability, scalability, deployment simplicity, and total cost of ownership

• Write for Pro AV and broadcast trade press in the language integrators and engineers speak

• Create vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments

• Produce case studies, solution briefs, and white papers that serve as proof points for enterprise credibility

• Support B2B team with trade media outreach, distributor announcements, and vertical market thought leadership

Event & Speaker PR — Make Elgato unmissable at every event that matters.

• Develop event PR timelines for key shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up

• Identify and secure speaking opportunities at key events and relevant podcasts/webinars

• Prepare speaker briefing docs, talking points, and executive bios tailored to each audience context

• Compile post-event reports with coverage analysis, key conversations, and actionable learnings

Crisis & Issues Management — Protect the brand. Move fast, stay calm, be transparent.

• Develop scenario-based crisis playbooks covering product issues, supply chain disruptions, social media backlash, and negative reviews going viral

• Draft holding statements and Q&A documents that can be activated within hours

• Provide real-time messaging counsel during active situations, balancing transparency with legal and business considerations

• Coordinate with Corsair corporate communications when issues have parent-company implications

Global PR Strategy & Coordination— Build the playbook the whole team runs.

• Define global messaging frameworks, positioning documents, and launch playbooks that ensure consistent Elgato narrative across all markets

• Set the PR calendar aligned to product launch roadmap, (r)etail moments and industry events

• Lead, coach, elevate  and coordinate a small global PR team to improve PR execution in existing markets

• Establish measurement framework: media coverage tracking, sentiment analy