Senior Marketing Manager

We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to become the trusted Data & AI Platform for everyone, leveraging the most popular open-source technologies like Apache Kafka®, Aiven for PostgreSQL®, Aiven for Clickhouse®, and Aiven for OpenSearch®. to help companies accelerate time-to-market, drive efficiency, and build innovative solutions across any cloud. Right now, we’re looking for a Senior Marketing Manager to join our team who shares our passion for forward-thinking and innovative approaches. 

Who we are

So, how do we become the trusted open source data platform for everyone? By listening closely to our customers and taking action to ensure they achieve their business goals. You see, the software we create is merely a means of delivering value. Our thinking is customer-first. That’s why our customers are at the front and center of all we do. And in the spirit of sideways thinking, we’re by their side as well. Actively helping them solve their challenges. Collaborating. Sharing. And innovating. In other words, it really isn’t just about who we are. It’s about who our customers are – and where they want to be.

Our Values 

Aiveners use the V2MOM framework to set and align on business goals. In order to achieve those business goals we live by our values which unite us in our ways of working, globally. 

These values are embedded in our business processes and support us in collaborating and role modelling positive and productive behaviours in our daily work, something you will have the opportunity to demonstrate throughout your interview journey with us. 

The Role 

We are seeking an experienced, hands-on Senior Marketing Manager to join our London team. The ideal candidate is a proactive "do-er" and "starter-finisher" who consistently raises the bar. This role requires a leader who can effectively navigate a complex, matrix-style organization to own and drive marketing initiatives from conception to successful completion.

What You’ll do 

• Integrated Campaign Management: Design, execute, and manage end-to-end integrated marketing campaigns to create measurable demand for both our Sales-Led Growth (SLG) and Product-Led Growth (PLG) motions.
• Brand & Campaign Launch: Take a leading role in the creation, strategy, and launch of new, high-impact campaigns as part of our evolving Brand 2.0 initiative.
• Developer Audience Marketing: Serve as the subject matter expert for our developer audience. You will be responsible for ensuring all content, campaigns, and messaging are authentic, meaningful, and resonate deeply with highly technical users.
• Content & Scalability Strategy: In collaboration with product and sales teams, develop and execute a content creation strategy. A key focus will be to innovate and build scalable mechanisms for content and social media, specifically by leveraging AI or creating new, more efficient processes.
• Channel & Agency Management: Oversee all paid media strategy, execution, and optimization. You will manage our agency relationships to ensure peak performance, ROI, and alignment with campaign goals.
• Data-Driven Optimization: Own all campaign data, with a sharp focus on Customer Acquisition Cost (CAC) and other key performance metrics. You will be responsible for continuous, data-informed optimization and reporting on business results.

What We Are Looking For

• Experience: 5-8 years of proven experience in a marketing role.
• Persona: You are a "bar-raiser" with a proactive, hands-on mentality. You own projects from start to finish and are driven to see them succeed.
• Collaboration: You have demonstrated experience navigating complexity and working effectively within a cross-functional, matrix-style team environment.
• Integrated Marketing (Expert): Deep, demonstrable experience in creating, managing, and measuring complex, end-to-end integrated marketing campaigns.
• Developer Audiences (High Proficiency): A strong, verifiable background in and comfort with marketing to technical, developer-focused audiences.
• Content Strategy (High Proficiency): Proven skills in developing content strategies and creating content tailored to a specific, technical audience.
• Scalability & Innovation (Proficient): You are an innovative thinker who actively looks for ways to build scalable systems. We are specifically looking for someone who has experience leveraging AI in a marketing c