Senior Business Analyst, GTM

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Senior Business Analyst, Go-To-Market, you turn data into strategic insight that accelerates growth across the full GTM engine. You partner cross-functionally with Sales, Marketing, and Leadership to optimize funnel efficiency, improve campaign performance, and maximize customer lifetime value.

You instrument, measure, and analyze performance across awareness, acquisition, conversion, and retention to enable high-impact decisions that drive the business forward.  You connect data across systems to build a unified view of pipeline health and revenue performance. You not only analyze data but also build frameworks that support repeatable, scalable decision-making across the GTM organization. You influence strategy by surfacing insights that shape targeting, budget allocation, engagement strategies, and operational priorities. As a senior member of the analytics team, you also mentor junior analysts and elevate the team’s overall analytical rigor.

Our goal is to make every marketing dollar and every sales interaction smarter. By embedding insight into the core of our GTM motion, you help our Pros succeed and drive sustainable growth for the company.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Develop deep expertise in our GTM systems, data pipelines, and performance drivers across marketing, sales, and retention funnels
• Partner with GTM and executive stakeholders to identify key questions that unlock growth, efficiency, and profitability
• Build dashboards, models, and frameworks that monitor funnel health and forecast performance
• Conduct diagnostic and trend analyses to identify bottlenecks, conversion levers, and opportunities for optimization
• Translate complex data into clear stories and strategic recommendations that inform leadership decisions
• Support forecasting, attribution, and cohort analyses that connect GTM performance to financial outcomes
• Mentor junior analysts on analytical best practices, business framing, and communication clarity
• Contribute to the evolution of a unified GTM analytics framework that aligns Sales, Marketing, and Customer Success around shared metrics and decision logic

Qualifications:

• Bachelor’s or Master degree, preferably in a quantitative discipline; or equivalent work experience
• 3+ years experience with a BI tool (i.e. Tableau, Power BI or Looker (Tableau preferred))
• Proven success sourcing business questions from key internal stakeholders, refining, and answering comprehensively with data and analytics
• Deep understanding of SQL and transforming raw data into usable datasets for analytical purposes

What will help you succeed:

• Former experience in management consulting, business operations, financial modeling, or product/marketing analytics
• Prior experience at a SaaS start-up
• Experience working in a matrixed environment, supporting analysis and reporting for business stakeholders
• Experience providing compelling data storytelling, unlocking actionable insights
• Ability to drive analysis, with a constant eye toward business objectives
• Curious, innovative mindset with a focus on solving problems
• Strong cross-functional collaborator
• Motivated by accuracy and attention to detail

 

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enable