Business Development & Lead Generation Virtual Assistant

This is a remote position.

Specialization:  Education Technology / Learning Management Systems / Learning & Development

Target Market:  U.S.-based businesses and organizations

About the Company

Founded by Taresa S., helps growing organizations address employee development, training, onboarding, retention, and performance challenges through customized, industry-specific learning solutions.

The business is currently expanding its focus on an education technology/Learning Management System (LMS) solution that can support a variety of organizations and training environments.

Because this product is specialized, is looking for a Business Development VA who understands how to identify, approach, and engage organizations that could benefit from learning, training, and education technology solutions.

Role Overview

Seeking an experienced  Business Development / Lead Generation VA with direct experience in EdTech, LMS, Learning & Development, corporate training, or a closely related solution-based sales environment.

This person will not simply be responsible for sending generic cold emails or compiling contact lists.

The ideal candidate will bring  practical business development experience and industry knowledge  to help determine:

• Who the best prospects are
• Where those prospects can be found
• How they should be approached
• What messaging is most likely to resonate
• Which outreach channels should be prioritized
• How to start meaningful conversations
• How to nurture prospects toward a meeting
• What strategies have historically worked in similar industries
• How to continuously improve the lead-generation process

The ultimate goal is to  generate qualified opportunities and consistently book meetings on Taresa's calendar . Taresa will personally conduct the sales conversations and close the deals.

Key Responsibilities

1. Lead Research & Prospect Identification

• Research and identify organizations that may benefit from the LMS/education technology solution.
• Build targeted prospect lists based on agreed-upon ideal customer profiles.
• Identify the appropriate decision-makers and influencers within target organizations.
• Research organizations, their training needs, employee development initiatives, and potential pain points.
• Identify promising industries and market segments where the solution may have strong potential.
• Continuously assess and recommend new prospecting opportunities.

Potential markets may include, but are not limited to:

• Corporate learning and development
• Employee training and onboarding
• Childhood/early education
• OSHA and compliance training
• State-level training programs
• Organizations requiring scalable employee education
• Other businesses or institutions with ongoing learning and training needs

2. Business Development Strategy

The VA is expected to bring strategic thinking to the role rather than simply execute instructions.

The successful candidate should be able to:

• Recommend effective lead-generation strategies.
• Identify the best channels for reaching target prospects.
• Recommend prospecting approaches based on prior experience.
• Evaluate what is working and what is not.
• Suggest opportunities to pivot messaging, targeting, or outreach methods.
• Help establish a repeatable business development process.
• Share insights from previous EdTech, LMS, L&D, or comparable sales experience.
• Help develop a practical outbound strategy that can be tested and refined.

Taresa specifically wants someone who can say, in effect:

"I've done this before. Here's what worked, here's what didn't, here's who we should target, and here's how I recommend we approach them."

3. Cold Outreach & Prospect Engagement

Depending on the strategy developed, outreach may include:

• Email outreach
• LinkedIn outreach/messaging
• Prospect follow-ups
• Potential cold calling or phone outreach, if determined to be an effective channel
• Other appropriate business development