Senior Product Marketing Manager, Platforms & Embedded Finance

<p><strong>This is Adyen</strong></p> <p><span style="font-weight: 400;">Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. </span></p> <p><span style="font-weight: 400;">For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.</span></p> <p><strong>Senior Product Marketing Manager, Platforms & Embedded Finance </strong></p> <p>Adyen is the financial technology platform of choice for leading global SaaS businesses like Toast, Lightspeed, Fresha, and Zenoti. Embedded financial services—allowing platforms to offer capital, business accounts, and card issuing directly to their users—is one of our fastest-growing business pillars.</p> <p>As the Senior Product Marketing Manager for Platforms and Financial Services, you won’t just be marketing a product; you will be shaping the industry narrative for the future of B2B SaaS monetization. You will act as the strategic bridge between Product, Sales, and Marketing, translating complex financial infrastructure into compelling, high-growth GTM strategies that win market share.</p> <p><strong>What You’ll Do:</strong></p> <ul> <li><strong>Strategic GTM Ownership:</strong> Drive the global end-to-end go-to-market strategy for our embedded financial services offerings (Capital, Accounts, Issuing), defining how we position, price, and launch products to the world’s largest SaaS platforms.</li> <li><strong>Product Influence & Market Intelligence:</strong> Act as the strategic voice of the platform customer. Conduct deep market research and competitive analysis to influence the product roadmap and identify untapped vertical growth opportunities.</li> <li><strong>Narrative & Positioning:</strong> Craft world-class, differentiated product messaging that simplifies complex financial architectures into high-impact value propositions for C-level executives.</li> <li><strong>Commercial Enablement:</strong> Partner with cross-functional global teams to equip sales and account management with sophisticated, localized GTM playbooks, value-selling frameworks, and co-marketing strategies.</li> <li><strong>Scalable Demand Generation Strategy:</strong> Collaborate with regional marketing teams to