Group Lead - Brand Management

Company Description

At the Robert Bosch Tool Corporation, we know that every career matters. Which is why you should conduct yours on a grand scale. Headquartered in the northwest Chicago suburb of Mount Prospect, we are a division of Bosch, a multinational engineering and electronics organization and the largest privately held employer in the world.

Guided by the principles of founder Robert Bosch, we offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135+ years.

Play an integral role in a division that drives the success of our large, privately held consumer packaged goods organization. Offering the vast resources to maximize your effectiveness, we provide the support you need to achieve your most important objectives. Featuring such popular brands as Bosch®, Dremel®, and RotoZip®, we offer opportunities to reinforce our strong reputation for quality, grow new business, and expand upon our existing relationships with some of the most influential distributors in power tools.

This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with the Robert Bosch Tool Corporation!

Job Description

The Brand Marketing Associate Director leads the market presence of their regional business unit of Bosch Tools in North America. This role leads and drives localization of the business unit global marketing strategy and activities informed by the local consumer journey, including product positioning and marketing concepts, messaging and claims, go-to-market and product launch activities, eDealer content and optimization, point-of-sale and merchandising across retailers and distributors, and training support for the assigned business unit. Leading a team of talent assigned to those specific areas, the Associate Director is responsible for building effective relationships with global marketing teams within the central business units, across functions in North America including sales, digital, training, business operations, and procurement, and with external agency partners. The Associate Director works together with the Digital Experience Associate Director and Brand Marketing Director to build fully integrated plans across the User Journey that contribute to improving brand health, perception, and market share.

Primary Duties and Accountabilities

• Lead localization strategy and vision for assigned regional business unit informed by user journey analysis
• Drive cohesive brand messaging throughout paid, owned and earned touchpoints
• Deliver strong go-to-market product launches including positioning, messaging, online/offline content, point-of-sale, merchandising concepts, training materials and other launch materials
• Oversee monitoring, analysis and optimization of online content and SEM for BoschTools.com, retailer.com and distributor.com at sku level (PDPs) and for specific category pages
• Oversee merchandising and packaging for assigned regional business unit including necessary testing and optimization opportunities
• Develop and inspire team of talent to high performance

Qualifications

• Proven track record in brand management including concept development, positioning, and messaging delivery
• Proven track record in product launch and go-to-market practices including online and offline touchpoints and point-of-sale/merchandising, and packaging
• Proven track record in content planning and creation for a diverse set of digital properties
• Proven track record in digital marketing including analysis, optimization, and understanding of current digital best practices and requirements including SEM
• Consumer-led mindset
• Works cross-functionally to solve problems and execute programs
• Proven track record of complex problem solving, bias for results, and strong communication skills
• Experience with internal or external creative agency management
• Experience with consumer research practices
• Experience with media planning, execution, analysis and optimization
• Familiarity with commercial retailer relationship management from a marketing seat
• Familiarity with product development and innovation from a marketing seat

Additional Information

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

By choice, we are committed to a diverse workforce – EOE