Sr. Account Executive, Digital/Social Media

FleishmanHillard, a leading global communications firm, has an immediate opening for a Senior Account Executive to join our growing Detroit office. This position is a fantastic opportunity for a digital and social media practitioner to execute strategies on behalf of our large global automotive and manufacturing clients.

Driven by great work, passionate about their city, and smart in their approach, FH Detroit is home to almost 40 of the area’s most talented communicators. Part of the global FH network, FH Detroit serves clients in the automotive, consumer goods, professional services, and energy and utilities industries with fully integrated communications services including brand strategy and marketing, content and editorial development, executive positioning and reputation management, media relations and social and digital strategy and implementation. Located in the heart of downtown Detroit, this is a team that hustles harder, has fun and delivers award-winning, impactful work for some of the world’s leading brands.

FleishmanHillard is an entrepreneurial, collaborative environment that values talented, creative people who like to work with others to create cutting-edge programs for our clients. More than 90 percent of FH clients work with teams from more than one geographic location, and across multiple practice offerings.

FleishmanHillard is intentional about using diversity, equity, and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. Staying true to our commitment to our people and the communities in which we live and work, we do not discriminate in any aspect of employment on the basis of any characteristic protected by law. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Responsibilities

• Create, manage and execute day-to-day social and digital deliverables, including content creation and project and account management.
• Work with team and account leads to develop social and digital strategies for a range of social and online channels.
• Serve as a day-to-day client contact and manage individual work streams on program implementation and reporting.
• Manage the development and tactical execution of digital paid media programs for clients (SEM, social advertising, online display).
• Drive local/regional implementation of national promotions and social media initiatives.
• Provide audience and category insights and expertise to assist in the development of marketing materials.
• Ensure creative content and marketing support materials adhere to client brand standards. 

Qualifications

• 3-5 years of experience creating and executing social media and integrated communications plans for a variety of clients, particularly those in the automotive or manufacturing industry.  Agency experience is preferred but not required.
• Demonstrated hands-on social media execution (community management, strategy and content development, blog outreach, paid social executions) across all platforms and communication channels, including but not limited to X, Facebook, Instagram, Reddit, Pinterest, YouTube, LinkedIn and TikTok.
• Excellent writing and editing skills, especially in creating content and managing social channels for brands on a regular basis. The ideal candidate will translate business and marketing objectives into creative and compelling copy.
• Experience with social media management systems/platforms is preferred (i.e., Khoros, Sprinklr, Spredfast, Percolate, Hootsuite).
• The ability to develop and generate support for strategic, comprehensive communications plans that apply creative tactics and use a variety of communication channels, including digital (e-mail, social media, blogs), print publications and brochures, executive memos, face-to-face meeting scripts/talking points, special events, video, and FAQs.
• Proven ability to prioritize, be assertive, self-starting and a willingness to take ownership is essential to success. This translates to strong multi-tasking skills and the ability to effectively motivate staff and clients.
• Energetic, self-starter and resourceful problem solver – gets things moving and keeps them on track. High attention to detail, with the ability to manage multiple ongoing activities.

About FleishmanHillard

Our Story

We’re more motivated by what we can give than what we receive. That holds true for our colleagues, clients and communities across cultures and time zones. We believe giving our best is only possible in an environment that empowers us to truly be our best, so we focus on creating belonging for all and caring for the whole per